Luxury Goods In China Will Become The Top Priority Of Global Consumption

At the end of May, the Chinese Academy of Social Sciences and other units published the remarkable commercial Blue Book: China business development report (2009-2010). As of last year, the total consumption of luxury goods in China has increased to $9 billion 400 million, and the global share has reached 27.5%. For the first time, it surpassed the United States as the second largest luxury consumer in the world, ranking second only to Japan.

In the next 5 years, China's luxury goods market will occupy the first place in the world.

According to relevant information, in the second half of this year, the internationally renowned luxury brand LV will be officially stationed in Nanning. Suddenly, the international luxury brand products, which have been far away from us, are within reach.

6000 yuan and a pair of GUCCI shoes, 3 yuan a Versace bag, and even hundreds of thousands of yuan a crystal lighting.

With more and more international luxury brands appearing around us, people can not help asking, how large is the market for luxury goods in Nanning, and how does a group consume these luxuries?

From the major department stores in the city, they just returned to the gate of the community, and 3 young men and women who were just 20 years old were coming face to face.

They talked about the upcoming World Cup competition on the night. When it comes to excitement, the only GUCCI bag on the shoulders of the girl was moved to the back, while the little boy next to her was wearing a green T-shirt with a LV bag in her hand.

I asked curiously, his parents were businessmen in Nanning.

The girl told the author that she liked the GUCCI brand very much. Now the bag is a gift from her mother on her 20 th birthday.

And many of her friends already had 10000 yuan a LV bag.

And a girlfriend of mine has always dreamed of owning a Cartire jewellery after work, and after two years, she resolutely married herself.

She told the author that when she told her boyfriend that he wanted a Cartire watch, her boyfriend agreed without hesitation. In the face of such a straightforward boyfriend, it was difficult for her to marry.

In the interview, I learned that in the luxury consumption of Nanning, wealthy boyfriends were generous in spending money for their girlfriends.

Holding LV shoulder shoulder GUCCI tide male tide female.

"Just 12000 yuan in our shop to buy GUCCI bag is a girl just 20 out of fashion, wearing very fashionable, it seems to belong to a family with good economic conditions."

A salesperson introduces the author to the international luxury brand store on the first floor of the 91 Tiandi department store.

It is reported that since its opening in March this year, the store has sold more than 40 bags and a dozen pairs of shoes, among which the key is the key chain.

Don't belittle these little key buckles, their prices range from 100 yuan to 2000 yuan.

At the BMWLivestyle store in Paris spring department store in Nanning, a customer who came from Qinzhou ordered 3 BMW bicycles at a rate of more than ten thousand yuan.

According to his disclosure, he made a special trip and ordered one for himself and his wife and children.

In March this year, Nanning's domestic high-end lighting brand, Qi long, during the trial industry, a government official bought a crystal lamp with a price tag of 32 thousand yuan. A private business owner ordered about 400000 yuan of furniture and imported chandeliers from Shanghai, and also bought 10 million yuan worth of wall lamps and table lamps.

91 Deng Youhong, director of operations department of heaven and earth department, told me that the luxury consumption group from abroad is different from the crowd aged 35 and -55. The age of luxury goods consumers in Nanning is between 20 and 40 years old.

Luxury consumption is mostly between 20 and 40.

It is understood that the luxury consumption of Nanning people first appeared in the mid 90s of last century.

"At that time, many international luxury brand products were not well known in China, most people only knew about Giordano, Goldlion and other brands."

Sha Xiaodan, general manager of Guangxi's Nanning Sha Dan fashion culture promotion company, told me that, for a long time, LV, GUCCI, Dior, Hermes, Prada, Versace, Cartire and other well-known luxury goods can not be bought at all in Nanning. "It is not like now, the full street is a copy of luxury goods."

Sha Xiaodan sighed.

At the same time, she said that as long as the restaurant attendants and supermarket shopping guides often wear rough fake clothing, they will know the popularity of these luxury brands in Nanning.

"As a capital city, Nanning's luxury consumption is just beginning."

Deng Youhong said.

Judging from the current consumer groups, most of the consumers who are consuming luxury goods in Nanning are business owners, executives, businessmen and government officials, as well as the so-called rich two generation, and then some of the top white-collar workers who work in foreign companies.

He believes that compared with other cities, Nanning people seem to pay more attention to the consumption of beer and skittles.

But in recent years, this kind of consumption consciousness is also quietly changing.

"Over the past two years, I have come to know more and more local suppliers who are wearing international brands, and have become a consuming trend."

Deng Youhong said.

Luxury consumption starts late in Nanning

So, with the entry of LV and other international luxury brands, is the Nanning market able to digest so many luxuries?

"Nanning people should have this strength.

But there are not many luxury brands and related products in this city at present, and consumers have little choice.

In the interview with the author, Luo Qian Gang, general manager of Nanning life Museum, said.

Even in department stores, only a few luxury products can be purchased from Dream Island Department store, Guangzhou friendship Nanning store, Paris Spring Department Store Nanning store and 91 heaven department store.

"Nanning has been developing rapidly in recent two years.

With the improvement of the city's popularity, Nanning has begun to receive more and more attention from luxury brands at home and abroad. This is also the reason why the famous international luxury brands have visited Nanning in recent years.

Sha Xiaodan believes that the brand consumption consciousness of Nanning people is not very high compared with those of other cities such as Guilin and Liuzhou, and I understand in the interview that Guangxi, the most powerful city of luxury consumption, is Liuzhou, Hechi and Baise.

"I believe that with the promotion of brand awareness in Nanning, more and more people will have a clearer concept of" LV's package and Cartire's jewelry ".