Why Is The Silk Clothing Town In The North Rim Deserted?

　 In another 3 months, the silk garment city will usher in 1st anniversary. As a "new army" in the downtown area, the silk garment city of North China has been tested for several months and the business atmosphere is gradually increasing. However, the author found that in the same shopping mall, the business on the ground floor of the main commodity commodities in the north of the silk clothing city was extremely cold, and many shops were closed or transferred. What is the mystery of such a cold commodity market? The author investigates this.

　　 phenomenon

Every 10 meters away, there is a transfer of shops.

At 10 a.m. yesterday, I came to the silk clothing city of Hangzhou on the Phoenix Road. The first floor is selling daily goods. I went to a shop selling socks, but no one saw the shop. When I turned around, I saw a few middle-aged women in the shop watching TV plays in front of a laptop computer. When I saw the shop, I saw a shopkeeper looking for his head.

The author turned around and did not see a few customers. The operators in the shop were also leisurely and carefree. Some of them played games, some chatted, and each passed away their time. There is another phenomenon, every 10 meters away, you can see shops with the word "transfer". In the shops that transfer, either the doors are closed, or the shops are open, but no one cares.

　　 Business is too cold to eat duck eggs.

It is understood that the construction area of Hangzhou north silk clothing city area is more than 1.3 square meters, with a total construction area of more than 80 thousand square meters. The first floor is a variety of small department stores, one to six floors on the ground are men's and women's wear, the seven floor is boutique clothing, silk clothing exhibition hall.

"It's a real loss to do business here. At least 100 thousand yuan a year. " Located in the east of the first floor of the basement, the "Mei Yuan house" shop is selling creative home decoration. Speaking of last year's investment in this small shop, shop owner Xiao Ting complain incessantly.

"At the beginning, it cost forty thousand or fifty thousand yuan to rent the gold, and now the amount of goods in stock is 40 thousand yuan. In order to open this shop, I rent a house nearby, the rent is 1800 yuan per month, and the manpower and water and electricity charges add up, the loss is 100 thousand yuan at least." Xiaoting said, I did not expect the first floor of the business will be so bad, a month down, earn enough to pay the rent of shops. Now that she has opened a shop, the business of online shop is obviously much better than this entity store. The author came to another home decoration shop, watching the shop Xiao Xu sat opposite his shop. When asked, she did this in order to "watch" the 5 shops next door and the opposite side. "They didn't come very much, so they asked me to help look at the shop, and it was idle."

Xiao Xu told me that many shops here do not have a business all day, and it is common to eat duck eggs. "Like our family's goods are good, business is also good, but there are also eating duck eggs."

　　 investigation

And so on to transfer the shop.

The author contacted the 4 stores according to the telephone numbers left by the notice on the first floor. "I am entitled to 160 thousand yuan rent for 5 years. I will transfer the original price to you if you want. I am busy with my work now and have no time to open shop. The first shop owner said.

The second shop owner is a woman who lives in Xiaoshan. She told the author that the rent of the store she got was 30 thousand yuan / year. There are several shops on hand. However, the transfer fee she wanted was not low, and the opening cost was 300 thousand yuan. Another is an owner of an enterprise in Haining, claiming that his shop costs 160 thousand yuan and is unable to rush to transfer. The last man gave me the price of 300 thousand yuan (including rent), and said he wanted to be casual.

A person familiar with the matter told me that the average rental price of the first batch of shops on the first floor of the north silk clothing city was 5 years and 100 thousand yuan, and the latter group rose to 160 thousand yuan in 5 years. When it opened in October last year, it was basically rented out. This person counted out an account for the author. Some of the "big heads" who did not understand the situation of the underground layer of the silk clothing city of the northern part of the ring would receive shops, and such a shop could be transferred to earn some money. But if you really start business, you will find business hard to do.

Speculators bad business atmosphere

For a number of speculators, a shop owner gave his views. "They invest, they do not open their doors all day, resulting in a cold business atmosphere. Those of us who really do business are affected, and some are beginning to retreat." Xiaoting also told the author that he was opening his shop for the first time, and this time the investment failed. She will quit this year and specialize in online store business.

I understand that when the silk garment city was opened, many merchants in the North small commodity market also rented the storefront on the ground floor, accounting for 1/3 of all stores.

Chen boss, who runs umbrellas and rain gear, told the author that his business in the North small commodity market has always been good, and that silk clothing wholesale city is another long-term investment for him. "Although this is a new market, it is a good location for Phoenix Road, and I hope the business on the first floor will get better." For the behavior of speculation, Chen boss said no alternative.

　　 Respond

　　 No reason not to open a shop will be punished according to the contract.

The silk garment city of Hangzhou is invested and operated by China Red Mansion group. The cold business on the ground floor has attracted the attention of the group.

Chen Dihui, director of the publicity and education center of China Red Mansion group, said that the new market development has a process. The whole project was opened in October last year, and the operation time has been faster than half a year. But the fire on the ground floor is not up. There are several reasons for his analysis of the cold business on the ground floor. One is business. Some of the first attempt at the department store operators experience less, goods are not the right way, the price is high, their customer resources are few, and the service is not thorough.

The two is that speculators do not do business, which affects the market atmosphere. For the speculators, the north silk clothing city is also very puzzled. Although the condition of leasing shops is that they must have business licenses and engage in commodity business, there are still many speculators. The other is customer's consumption habit. "We all feel that the small commodity market is cheap, hot and crowded, and they like to go there. At present, the clothing city can not shake the small commodity market around the north. Chen Dihui said.

Now, the mall management committee is considering a multi pronged approach to the "first floor". In the open letter from the CMC to the merchants, I saw that the shops on the first floor will be flexible in the future, and if possible, the night market will be opened. Chen Dihui said that we should try our best to let merchants open their doors and strengthen investment in marketing, and the stores will be punished according to the contract.