Piglet'S Children'S Wear Won The Title Of Chinese Famous Brand.

The first batch of Chinese brands won the title of China's ten largest children's wear brand. The first brand of children's clothing released on fashion week in China, the number of children's clothing brands in 09-10 increased by 35%, and the year-on-year blowout rate was 50%. In the past year, the performance of pig pig has shocked the industry.

Adjustment of internal structure -- Casting Golden Nest for excellent talents

Talent is the core factor that determines the development of enterprises. There must be a good platform to attract talented people to join. The pig has deeply realized this. Therefore, it has signed a cooperation agreement with the famous management consulting company far from the management consultant company, entrusted the company with comprehensive diagnosis and counselling to the pig's Banna company's internal governance, and assisted the famous research organization to conduct a comprehensive investigation and analysis of the Southern China pig's external market to find the scientific development direction for the development of the enterprise. After 1 years of internal governance and external market research, * * pig has made a bold reorganization of the internal management framework, and formed a sound management system with the characteristics of pig pig, providing a broad platform for the joining of all kinds of excellent talents. Up to now, company executives such as marketing, supply chain, human resources, design and development, and financial management have many senior management experience of large apparel enterprises for many years, and many executives have overseas study experience. The new management system and the joining of many excellent talents have laid the foundation for the rapid development of pig.

Comprehensive strategy formulation: Golden Road for enterprise development

It is understood that after the restructuring of the piglet's internal structure, the new executive team has formulated a clear development strategy for the company under the premise of fully combining the market and the company's current situation. It is put forward that in five years, it will become the first brand of Chinese children's clothing, the largest brand of children's clothing group in China in ten years, and the strategic slogan of becoming a world-famous children's clothing brand operator in fifteen years. In order to ensure the smooth implementation of the strategy, piglet has invested a huge sum of 1 million to hold a number of strategic seminars, publicity sessions, infiltration sessions and various professional training sessions of senior and senior backbone and franchisees, so that every detail of strategy formulation and implementation is completely directed to the core management and management level of the company, so that enterprises can advance scientifically according to the established strategic objectives, and provide a guarantee for the final strategic goal of the enterprise. According to the development speed of the pig, the first goal is close at hand.

Innovative operation strategy: gold medal for enterprise development

It is reported that the completion of the internal governance structure of the small pig has ensured that the decisions of the enterprises can be quickly landed and implemented, and a number of operational strategies have become the industry models.

Those who get the channel get the world. In terms of channel strategy, 09-10 held a series of high quality brand promotion meetings throughout the country, improving meticulous arrangements and high standard reception, and adding the brand influence of the little pig banner, so that each station promotion meeting was wildly hot, which led to a win-win situation in terms of brand promotion and investment negotiation. The promotion of brand promotion is the core tactic of the rapid growth of the small pig banner channel, and is praised as the classic marketing case of the industry.

In terms of brand promotion, piglet is also a huge fund to enter the animation industry. It has strong cooperation with the famous animated masterpiece, pig and pig, which is naturally related to the pig's banner. It is a comprehensive cooperation in various fields such as comic and animation creation, online games development and joint brand promotion. This has opened up a multi-channel brand marketing promotion mode and will have a far-reaching impact on the brand marketing of pig. In addition, the small pig banner fully sponsored a number of influential children's competition projects, so that the brand influence and social influence gained a win-win situation.

In terms of overall merchandise operation, piglet has set up design centers in three places in France, Hongkong and Shenzhen, and has been working in depth cooperation with famous French design companies to design and develop fashion apparel leading the development of the industry, so that pig pig has successfully released the trend in China International Fashion week for 10 years and guided the trend of the industry. In the field of logistics, piglet takes millions to take the lead in the introduction of RFID project (RFID--Radio Frequency Identification-- RFID) in the industry, and create technology logistics, so that the whole production logistics is integrated from raw material development to finished product warehouse, and the operation cycle of supply chain is greatly improved.

Follow up: through interviews, we found that the golden key to the rapid development of piglets is to "complete the integration of enterprise systems". Because only after the completion of scientific co-ordination, can all sectors such as operational strategy, design and development, commodity logistics, brand management and so on be frequently punched and constantly given the industry surprise. Of course, enterprises that are able to attack from all sides do not want to count too much. Only those enterprises that truly lead the development of the industry can truly achieve the goal if they really have the strength to lead the development of the industry. The development of children's wear industry needs many enterprises to join hands with small pig * so that we can achieve common development of the industry.