"Authorized By Haibao" Was Originally A Fraud&Nbsp; Investigation On Children'S Cardin Shoes

Recently, the Franchise Office of the Shanghai World Expo exposed that the recent claims of "authorized by Haibao" and other privileges related to the Expo for children's Cardin Shoes are actually a marketing fraud.

Careful citizens may find that some children's shoes The store has added a number of promotional posters for children's Cardin shoes, including "Warmly congratulate Cardin on becoming the only 'Haibao' licensed product licensor of children's products for the World Expo" and other slogans. At the same time, the posters are also inlaid with the logo and mascot of the World Expo 2010

　　“ Haibao ”Image. In addition, such slogans are widely spread on the Internet: "With the help of the 2010 Shanghai World Expo children's shoes As a licensed manufacturer and retailer, Cardin is authorized to research, develop and produce children's shoes with Expo logo and Haibao image, so as to realize the perfect combination of Cardin design concept and Haibao image.

However, the investigation of law enforcement authorities found that the above shopkeeper with the poster of children's Cardin shoes could not provide the license certificate of the owner of the Expo logo authorizing the use of the Expo logo, nor could he provide the relevant certificate that the "Cardin" brand is actually the authorized dealer and retailer of the Expo licensed products. The publicity was only initiated by the manufacturer Karin Children's Shoes Company and then transmitted to the distribution stores.

Released by Shanghai World Expo Franchise Office

The Reply on Whether Cardin Children's Products Co., Ltd. Infringes the Exclusive Rights of the Expo Logo pointed out that Cardin Children's Shoes is a third-party manufacturer of Shanghai City Animation Media Co., Ltd., and Shanghai City Animation Media Co., Ltd. is indeed a manufacturer of licensed products for the 2010 Shanghai World Expo. However, the World Expo Franchise Office did not authorize children's Cardin Shoes to be a licensed retailer of the World Expo, nor did it authorize them to publish advertisements with the World Expo logo and other contents in their stores, and they had no right to use the World Expo logo.

According to the Regulations on the Protection of World Expo Symbols, Cardin Without the permission of the obligee, children's shoes used the logo of the Shanghai World Expo in commercial publicity for commercial purposes, and infringed the exclusive rights of the Expo logo legally owned by the Expo Bureau. At the same time, it also caused adverse social impact, which belongs to trademark infringement.

The reporter of the Daily Economic News inquired about the public information and found that children's karting shoes are still famous in the children's shoes industry. They have been nominated as "the most popular children's shoes brand in Fujian Province", "CCTV listed brand", and "the most valuable 500 brands in Asia".

However, the children's karting shoes have been found unqualified by the quality inspection department many times in recent years. The most recent one also occurred in June this year, when the Shanghai Industry and Commerce Department found that a certain model of children's shoes produced by Karting children's shoes had been tested to be unqualified in terms of the difference between the front tees and the peel strength of the same pair of shoes.