Domestic Sports Shoe Enterprises "Seize" NBA Event Marketing

It was learned that on the morning of June 18th Beijing, the seventh decisive battle in the NBA finals was launched at Staples Center in Losangeles. The Lakers played against Celtics at the home court. The Lakers finally won the 83-79 championship and won the championship this season by 4-3.

NBA has gone into the vision of millions of people. Many sports brand shoe companies are using NBA to seize the unlimited business opportunities. They have launched an overwhelming publicity campaign in the shoe market.

Although the competition ended, the commercial game between the sports shoes enterprises also started. In 2010, for the Chinese footwear industry, a series of international competitions continued. Sports marketing became a new marketing cheese for shoe enterprises. All the shoe companies wanted to deposit a sports Phnom Penh for their brand.

For the end of the NBA finals, shoe companies are more eager to win.

However, how China's local sports shoe enterprises successfully do sports marketing has become our concern.

Many sports brand shoes attempt to seize the best marketing opportunity of NBA events, and will surely become the biggest winners in the marketing war. For local brands, joining hands with sports stars will naturally become the first choice for enterprises to prepare for this sports marketing campaign.

A few years ago, PEAK took over all the five NBA stars, including the Lakers' defender Artest, who was able to take the top NBA star to the top of PEAK, so that the world could not help but admire PEAK's charm.

The Lakers won the championship again. Artest has become the focus of attention. Artest is an indispensable member of the Lakers. The goal of winning the decisive game is amazing. Artest not only proved herself with his own efforts, but also made her endorsement of the sports brand PEAK, the first Chinese brand to enter the finals in NBA history, and the chance to compete with Nike and ADI. Artest's dream of the championship has been realized. It also shows that PEAK will also have a champion spokesman, which will greatly enhance the height and popularity of PEAK brand.

We all know that NBA's good brand reputation can greatly enhance the PEAK brand, which focuses on basketball equipment. This gives PEAK an opportunity to develop rapidly.

In the domestic sports industry, PEAK has always stressed the importance of "making the brand first and then the market".

To join hands with NBA stars is another heavy blow to PEAK's "brand internationalization" strategy, making full use of Star benefits to enhance the brand's international image.

According to Xu Zhihua, general manager of PEAK, "PEAK and NBA officials, including the stars, are the foundation of cooperation, which is highly recognized by both sides for their professional and resource matching.

The brand gene of PEAK comes from professional, and the degree of internationalization comes from the building of brand specialty. After 20 years of hard work, this national brand is shining brilliantly in the game of the world sports arena.

NBA is the world's leading basketball brand, which contains the spirit of continuous self pcendence and indomitable spirit. Nowadays, many shoe companies join in with the NBA stars. It has practical and positive significance for advancing the world to create the top sports brand image and strengthening the expansion in the international market.

At the same time, this will further consolidate its leading position in the domestic professional basketball equipment market, and will further promote the further development of its brand internationalization strategy.