Menswear Brand Sells Warm "Father'S Day"

Father's Day is a holiday for father's day. Because father's Day is next to the end of the afternoon, in Beijing's monks, department stores, Huade shopping malls, and double emporium shopping centers, the sales promotion poster is not the national holiday Dragon Boat Festival, but the "foreign festival" father's Day. More than 80% of the shopping mall's Dragon Boat Festival promotion is mainly about men's clothing and supplies. In Xizhimen Huate shopping mall, it is difficult to understand the Dragon Boat Festival's flavor. Instead, it is the father's Day promotion label. "Warm father's day, men's clothing 7 fold up", "love dad, heart is better than action"... If you visit the shopping mall during the Dragon Boat Festival, you will encounter all kinds of promotional advertisements like this.

Mr. Zhao Xin, who is picking up sportswear for his father, told reporters that the Dragon Boat Festival simply means gathering with people at home to eat zongzi. This year's Dragon Boat Festival happened to be closer to father's day, so that it can be crossed with two days. Moreover, when we meet again with the World Cup, we can buy our father a NIKE Jersey as father's Day gift when we return home from the Dragon Boat Festival.

A staff member at the halls Shopping Center said that last year's Dragon Boat Festival promotions, the effect of high-end clothing was very unsatisfactory, but the sales of some low-end shirts or daily necessities increased significantly.

Nowadays, more and more foreign festivals such as father's day, mother's day and Valentine's day have been taken seriously by the market. This year, two weeks before father's day, shopping malls begin to offer special promotions. Sales of father's Day promotions, including men's shoes, famous men's wear and high-end household appliances, have increased by 70%.

A number of shopping malls market department told reporters that the small dragon boat festival is not the peak season, but father's day and other foreign festivals have been a good opportunity to stimulate consumers' desire to shop.

Due to the long holiday in the Dragon Boat Festival, businesses have long planned to push the Dragon Boat Festival promotion into a "warm-up period" for father's day.