Shoe Enterprises Encounter E-Commerce Will Trigger Industrial Upgrading Storm

E-commerce is a new business operation mode.

Under the circumstances of economic globalization and open network environment,

Current footwear industry status quo

Since 2008, shoemaking industry is facing severe challenges. How to develop the market at low cost and seek more opportunities for development is the focus of the shoe manufacturers.

Many experts, scholars and enterprises believe that it is the best choice to get more business opportunities through the Internet and get rid of the current dilemma through e-commerce.

The Internet has a wealth of business information, and the network can enable SMEs to shorten the intermediate links to the maximum extent, directly facing customers, can reduce costs and improve profit margins.

According to the survey, the survival rate of SMEs participating in e-commerce is 5 times higher than that of traditional enterprises under the global economic crisis in 2008. More than 80% of enterprises believe that the application of e-commerce can achieve significant competitive advantages or enhance their functions.

Over the past thirty years since reform and opening up, China

Shoe clothing products are

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Advantages of e-commerce

First, the focus of logistics competition will focus on three aspects: speed, reliability, customer experience and so on.

Whether it is self built or outsourced logistics business, to achieve the fastest speed to reach the destination, ensure the integrity and punctual arrival of goods, and provide the best service experience for customers, the combination of the three will become the key of logistics differentiation service in footwear industry.

With the development of e-commerce, the result of the three party combination is more abundant, and the competition among enterprise platforms is more intense.

Who will form an advantage combination in logistics speed, reliability and service attitude? Who will become the ultimate winner of the shoe clothing industry online shopping market?

Two is the network channel and the traditional channel's logistics background speeds up the fusion.

One of the important reasons for the existing shoe and clothing enterprises' reluctance to get involved in e-commerce is to avoid channel conflicts.

There is obvious demand difference between the network channel and the traditional physical store channel. Choosing a single logistics service mode is difficult to support the coordinated development of the two kinds of channels.

This requires full utilization of the flexibility advantages of outsourcing logistics services, and with the help of the professional services of the third party logistics, through the design of different logistics solutions, to meet the needs of different channel development.

With the promotion of network channel sales volume, the organization and coordination of online shopping logistics will directly affect the final benefit of enterprises.

The three is specialization division of labor to improve the level of logistics service in the industry.

Generally speaking, the industry chain of footwear industry is very long.

Under the pressure of the market, a number of brand shoes and clothing enterprises are speeding up their own strategic upgrading and management innovation, and comprehensively upgrading the functions of marketing, production and operation, channels, logistics, after sales service and so on.

Under the pressure of e-commerce, we will further promote the development of specialized outsourcing of shoes and clothing, such as purchasing, designing, manufacturing, distribution and logistics.

The widespread adoption of logistics outsourcing guarantees the timely realization of online shopping demand, and the optimization of logistics process will speed up the improvement of the service level of the entire supply chain.

In this market rule of the jungle, every enterprise wants to stand out from itself. How to convey good products to consumers through various channels and mobilize the enthusiasm of consumers has become the first consideration of enterprises.

Reduce the cost of shoe enterprises and reduce inventory, e-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted.

Through e-commerce platform to find suppliers, can also reduce procurement costs, but also for enterprises to grasp the stock market is not allowed to market, can also be sold through e-commerce.

This encounter with e-commerce can be said to be the most powerful weapon behind the unprecedented development of shoe enterprises.