Clothing Promotions "Vary From Time To Time"

How to choose the most suitable promotion time for all kinds of clothing products? This paper analyzes and answers from two aspects.

First, the promotion time under the product life cycle.

1, the timing of promotion of products in the market.

The focus of the first stage promotion of new product launch is to promote trial purchase. If there is not a proper timing for promotion, it may be difficult for new product sales to cross the listing threshold, namely, the failure of new product listing.

The timing of the promotion is decided by a month after the new product is listed, that is, the sale rate can reach about 50%.

2, promotion opportunities for growing products.

Not all products can enter the fast growing period after successful listing. Some products that can not grow further will be stuck in shops and occupy a lot of resources.

This is because enterprises can not well grasp the promotion opportunity at this stage, and turn the trial purchase of consumers into repetitive purchases.

At this point, the store manager's work is to visit and observe the customers within a week to see if there is any hesitation in buying, dig out the reasons and pay attention to inquire about the trend of competing products, feedback to the headquarters, and make corresponding promotion plan in time.

3. The timing of promotion for mature products.

According to the characteristics of mature sales, we should continue to consolidate the existing heavy consumer groups. At the same time, we should use the additional benefits of sales promotion to attract random consumption and marginal consumption, so as to make up for the losses caused by the loss of non severe consumer groups, so as to ensure that products can run steadily on a higher sales platform.

4, the promotion time of products during the recession.

In the declining period of products, if shops are to get off the shelves quickly, they can not only earn the last marginal profit for the shops, but more importantly, a large number of stocks will be difficult to be effectively digested, resulting in a backlog of goods.

It is suggested to adopt a "soft exit" approach to carry out a round of promotional activities aimed at digesting inventory and recovering marginal profits for declining products.

Two, promotion timing under the product season cycle.

1, promotion timing of seasonal products.

Seasonal sales of obvious products, there are light season, every year is repeating the law of the season, sales promotion is repeated every year.

Shops in the early stage of the peak season, we need to inform the market a certain amount of promotional sales, in order to preheat the market, the purpose is to enable goods to flow smoothly into the market, get the market's early results, lay the foundation for the arrival of the season, and even achieve the peak season.

When the peak season starts, promotional activities go hand in hand, which are close to each other, basically around the direct sales of products.

Shops must grasp this opportunity, while promoting sales of main products, they will also use low price and low margin commodities to interfere with promotional activities of competitive products, and ensure their sales volume of main products.

After the end of the peak season, sales begin to decline. In order to extend the peak season, shops should immediately promote sales, digest inventory as much as possible, and recover the marginal profits of the year to ensure better competition in the coming year.

As the market enters the off-season, it is necessary for stores to carry out promotional activities at the same time, not for sale, but for customers' greater support in the coming year.

2, promotion opportunities for non seasonal products.

For non seasonal products, it is very necessary to choose the right time to carry out promotional activities.

The promotion time of non seasonal products should be based on regular holidays, unexpected events and targeted marketing promotions, and the focus should also be on product sales.