VANITAS Complex Boutique Opened On Julu Road, Shanghai

Recently VANITAS The complex boutique is located at 899 Julu Road, Shanghai to hold the grand opening ceremony of its Shanghai store. In the afternoon of the same day, in response to the international environmental protection trend, the opening scene created a unique and gorgeous style with the pure white color of New York's simple style and the "NEW ANGEL" device specially produced on the wall by the famous domestic trend artist team SUPER NATURE, and also looked forward to the future with the attitude of controlling the trend, indicating that a new era is coming. The background music is flowing with a wonderful melody of free swing. Hundreds of celebrities and media elites from all walks of life have come in one after another. Taiwan's popular artists Li Tingyi and Ye Anting have also been invited to the scene. Li Wei and Huo Jianhua, the two male stars, are even more friendly in drawing, playing their imaginations on T-Shirt, and bringing Vanitas' fashion spirit of highlighting themselves to the extreme.

　　 VANITAS Originating from the meaning of Vanity in English, it is composed of four young people who are deeply influenced by different countries' cultures and have different opinions on fashion. They hope to bring Shanghai consumers different fashion insights and provide more diversified consumption choices with their different experiences. As early as February this year, VANITAS has established its first store in Asia in Taiwan. In addition to the works of well-known designers, it has also represented a number of high-profile new designer brands in Paris and New York. The Taipei store, by selling high-end customized clothes at non high prices, is deeply loved by Taiwan celebrities Li Qianrong, Sun Yingying, Zhu Xiaobei and stars because of its avant-garde design sense. It has become the first choice of many celebrities' wardrobes, and has also successfully opened up the development space for young designers in the fashion industry. VANITAS believes that fashion is important, but only by maintaining personal style and a sense of fashion can everyone highlight themselves. With the same concept, VANITAS hopes that the second store opened in Shanghai can also rapidly expand international popularity for new designers, while keeping Shanghai's consumers in step with the forefront of international fashion.

　　 VANITAS Rigel Davis is the soul of the 80 new generation of celebrities. He was born in the United States and raised in China. His grandfather Geng Biao was a former Vice Premier of the State Council, and his mother Geng Hong was the chairman of Shanghai's gigabit business consulting enterprise. As a Chinese American hybrid, Rigel Davis became obsessed with the fashion industry from the age of four. When he was 13, he moved to Shanghai. His dream was to design his own clothes, She is good at using online look book, microblog and other platforms to show her concept of dress matching, with simple style and strong sense of design. She uses simple plain colors to match color, clean and elegant.