How To Balance Down Jacket Fashion And Share?

　 The fashion of professional down jacket brands has always been one of the problems puzzling them. For many years, brands have been making similar attempts, but no one has been able to solve the contradiction between fashion and large-scale production. To some extent, large-scale production is the basis for professional down jacket enterprises to survive.

　 Fashion case of Fenigeo

The fashion themed FLASHGEO autumn and winter clothing conference and order meeting opened on June 15 at the Lafayette Castle Hotel in Beijing and ended successfully on June 17. In a three-day period, more than 500 franchisees, agents and guests from home and abroad witnessed the grand occasion of the order meeting. As the debut of Canada's fashionable down jacket brand FLASHGEO, it has attracted wide attention in the industry. The sponsor FLASHGEO China operator Beijing Geo Garment Co., Ltd. has carefully prepared wonderful programs for the participants, among which the new clothing, led by Wang Wei, the director of fashion design of FLASHGEO, has launched three series, namely "forest series", "sports series" and "city series", with the theme of fashion, In addition to agents, dealers and prospective franchisees from all over the country, Jiang Hengjie, Executive Vice President of China Garment Association and Director of Down Garment and Products Professional Committee, Wang Yao, Director of China National Business Information Center, Chang Qing, President of Beijing Garment and Textile Industry Association, Yao Xiaoman, Executive Vice President and Secretary General of China Down Industry Association, Qu Jianhui, deputy secretary-general of Beijing Consumer Association, Zhang Yan, director of the marketing department of the National Textile Products Quality Supervision and Inspection Center, and others were present at the scene, and together with Wei Baolin, general manager of Geo Group, and Huang Tao, deputy general manager, they watched the fashion feast in the field of down jackets.

This season's autumn and winter new products were released as the first new product release conference since FLASHGEO landed in China. The avant-garde and personalized design concept launched the city style series. With simple and creative patterns, comfortable fabrics and exquisite tailoring, it highlights the visual impact and wearing comfort, and emphasizes the return of fashion and wearability. The autumn and winter series gives people a sense of laziness in a tough way. Through the unique creativity and design of details, it attracts the attention of fashion people, and makes publicity only inadvertently. For the series launched this time, more colors are added in the fabric matching to make the whole autumn and winter colorful.

　　 Fashion of style or fashion of technology

According to the person in charge of FLASHGEO, FLASHGEO takes the responsibility of the leader of down fashion, adheres to the concept of "creating the first high-end down brand in China", and is always committed to exploring the development of "high-quality down jacket" as its own responsibility, walking at the top of the times. Obviously, the demand of the market for high-end down jackets in 2010 is one of the purposes of FLASHGEO's high-profile debut. A guest at the meeting said to the reporter: "Sometimes, the fashion of style is very simple, but the fashion of function and the fashion of process requires a high level of technology. FLASHGEO (Finnegeo) handles fashion very well."

Indeed, as a high-end down jacket brand, it is impossible to occupy the commanding heights without fashion. But when a professional down jacket brand puts forward a fashionable selling point, an insider can't help but make a cold sweat for him. When people see down skirts and down clothes with exposed navels on the catwalk, they are always shocked by the boldness of this fashion. In fact, the fashion of down jackets should be more reflected in professional fashion, that is, from craft to shape, From style to function, we should reflect the people-oriented concept, rather than the pan fashion concept.

It is reported that FLASHGEO (Finnegeo) under FLASHGEO Holdings Canada Inc. is a global brand registered in the United States, Canada and Europe. The brand franchised stores have covered many countries and regions in the world, such as the United States, Canada, Europe, Australia, etc., and Beijing Geo Garment Co., Ltd., a well-known domestic down jacket brand, has officially landed in the Chinese mainland market in 2009. Several flagship stores have been established in Beijing, Shenyang, Taiyuan, Nanjing and other places, and the brand awareness is rapidly increasing.

Fashion is moderate. The relationship between the fashion degree of down jacket and market share may lie in the degree of control. FLASHGEO will undoubtedly become a sample of the fashion of domestic professional down jacket brands!
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