How To Design The Lighting Effect Of Clothing Store

Each customer has a different

Different boutiques

The major brands of clothing have their strong image and few allowed to change, which makes it difficult for fashion shops to shape their own characteristics.

What customers are looking for is the feature of a boutique.

Therefore, it is a difficult task to give your fashion store its own personality to distinguish it from others and to highlight its image in your customers' mind.

To achieve this effect, you have several options as a shopkeeper or manager.

Lighting in fashion and accessories stores

Lighting is the main tool to give your fashion store image.

Your choice should give full consideration to your target customers.

The flexibility of the lighting area allows you to shape your store image and allow you to fully highlight the main products to guide the attention of your customers. Your lighting choices can gradually meet the tastes and requirements of customers.

First of all, improve the image of your store, then we can combine.

1. senior

Relatively low basic illumination (300LUX), warm tone (2500-3000K) and good color rendering (Ra>90).

Use many decorative spotlights to create AF 15-30:1 to attract consumers' attention to the latest fashions and match the atmosphere of the store.

2. general fashion shop

The average illumination was (300-500 LUX), natural tone (3000-3500K) and good color rendering (Ra>90).

Combined with the use of a large number of key lighting to create a relaxed and dramatic atmosphere (AF 10-20:1).

3. popular stores

The higher basic illumination (500-1000 LUX), the cool shade (4000K), and the better color rendering (Ra>80) create a friendly and casual atmosphere.

Use very few spotlights to highlight special products in specific areas of the store.

By using different cases, we will explain to you how lighting affects the display of goods and the atmosphere of shops.

Shelf Display

demand

The sweater and shirt are laid on the shelf or sloped on the shelf, so that your customers can see the goods at a glance, and compare the quality, color, fabric, handle and workmanship conveniently.

Lighting suggestion

The light that should be directly irradiated on clothing should be brighter (>1000LUX).

In first types of store stores, it is recommended to use high sodium chromogenic lamp (2500K), while halogen lamps or straight tube fluorescent lamps (3000-3500K) are used in other 2,3 two types of boutiques.

Better color rendering (Ra>80) can guide your customers to make purchase decisions.

Hanger display

Customers should be able to easily find their favorite styles of clothing, and try to feel comfortable and feel the quality of clothes.

Lighting should be concentrated on products (>750 LUX), using natural tones to match the color of clothing (2750-3000K) and good color rendering (Ra>80-90).

Fashion shops with type 1 and 2 should adopt some key lighting. In type 3 shops, the use of embedded or suspended straight tube fluorescent lamps near the hangers will be more effective.

Exhibition area

The exhibition area uses a variety of art design to show the most perfect aspect of the clothing worn by the shop models.

The drama should be dramatic (AF 30: 1) to low dramatic (AF5:1).

Brighter lights can easily display visibility of display items.

For example, models dressed in evening gowns at the dining table suggest using high color sodium or halogen lamps, while metal halide lamps are more suitable for lighting beach costumes.

For cheaper stores, an energy-saving tube light can provide additional light in the display area.