2010 Trend Of Supply Chain Reform In China (2)

Trend 1: the rise of order Logistics

Trend Description: in 2010, the concept of "Internet of things" will be further heated up, and may lead to a new wave of logistics technology.

Some people call the era of the Internet of things "the third wave of the information technology revolution", which is composed of intelligent pportation, intelligent power and intelligent logistics. In terms of intelligent logistics, a prominent requirement is to set up a logistics mode with order production.

Focus topic: to stand out from the competitive blue ocean, enterprises must learn how to cater to the individual needs of consumers.

But the following question is: how can enterprises establish their own order form logistics? What kind of industry can take root order logistics?

Order logistics is suitable for modular industry.

He Mingke: what is the order form logistics? It refers to the production mode which is an order form, and a logistics demand generated by the order type production.

According to the situation in 2010, the order form logistics will have the characteristics of standardization and strong technological innovation ability. The market is basically a production oriented type.

But it needs to be pointed out that not any industry can do order logistics.

The current order based logistics is basically concentrated in the automobile manufacturing industry, home appliance manufacturing industry and so on. They are characterized by modularization and standardization of products, and many sources of raw materials are supplied, and the market is constantly upgrading. This upgrade has evolved with the development of new products, not just pure demand pull.

Hu Min: in 1999, Haier provided the service of the refrigerator door color on the Internet, but until now, it has not been sold on a large scale.

The same example is that an American sports Brand Company can make consumers customize according to their own needs, just running shoes, it is divided into elite, high-end, mid-range, etc. This shows that order logistics is more suitable for assembly products.

Conversely, if a chocolate producing company provides customized services, it will cost a lot.

Therefore, it is not enough to just see the supply pattern of orders, and we need to consider its value.

For example, Procter & Gamble has tested with an American company, each product can track when and how much it has expired, but this test is always carried out in the laboratory, because in the real industry, it has to face the problem of rising manufacturing costs, which is a bottleneck that is difficult to bypass.

Wisdom to deal with massive orders

Shen Guoxiong: IBM once put forward a concept of "smart earth", which includes intelligent logistics, intelligent supply chain and other concepts.

How can you make your supply chain smarter? First of all, how to acquire customer information intelligently.

For example, the conference will input the minutes to the computer. The solution of IBM is to automatically recognize the voice as text, and the second is how to use information intelligently.

In the era of massive Internet information, it is necessary to provide appropriate information to the right people; third, how to analyze information intelligently.

For example, in the field of order logistics, how can we make accurate customer demand forecast in the face of many orders?

In fact, these can be done through intelligent tools.

For example, IBM has some related tools that can help you analyze the existing inventory nodes and tell you whether the current warehouse location is perfect.

Therefore, smart information, smarter access to information, and smarter sharing and analysis of information are the main directions of IBM's future supply chain development.

Zhao Yang: the head of a real estate enterprise told me that his understanding of the supply chain of an enterprise is six words: "plan, meeting, process".

It needs to be optimized by various standards, from the beginning to the entire control of input and output, until it is implemented.

Another customer who made food thinks that the supply chain is "futures, two packaging, and three physical chemistry", because their products are greatly influenced by the futures market, and the impact of packaging on logistics is also very obvious.

In fact, for enterprises, there are only two real problems: whether logistics should be organized or how should enterprises set up the logistics mode? Taking China Mobile as an example, it has hundreds of thousands of square meters of warehouses in every province, which are distributed in provincial capitals, county-level cities and town level cities. From this perspective, it is almost the largest logistics company in China. But China Mobile is most concerned about the question of what kind of logistics problems will be determined by what type of purchasing mode, because the pressure brought by group acquisition is the essence of their choice of logistics.

Trends two:

Trend Description: when more and more e-commerce websites such as Taobao, Jingdong mall, Dangdang and so on are springing up, when more and more people are accustomed to shopping online, those traditional manufacturing enterprises can not help but get involved in e-commerce.

Either build an e-commerce website or shop directly on Taobao. This is not an impulse to catch up with fashion, but a demand for survival.

Focus: in 2009, there were 338 million Internet users in China, and the volume of e-commerce pactions in 2010 is expected to exceed 1 billion 500 million yuan.

Under this new trend, how enterprises should make good use of e-commerce platform and combine it with traditional supply chain operation mode will be a new topic that enterprises will inevitably face.

E-commerce enterprises self built logistics will be a trend.

He Mingke: since 2008, some traditional logistics enterprises have begun to turn into e-commerce logistics.

The main way to integrate e-commerce and logistics is to order customers online, and then recommend logistics companies to choose from buyers themselves.

However, the integration of e-commerce and logistics is not only that simple.

I imagine that companies like Amazon in 2010 will not be limited to simple courier delivery, but let the supply chain network become part of Amazon's entire business system, and even take logistics as a means of Amazon promotion.

Taking logistics as part of the solution requires logistics channels, business channels and the integrity of information flow channels. It needs to be bundled from the perspective of supply chain rather than simply outsourced to the third party.

With the development of e-commerce, logistics companies can penetrate into the production line of manufacturing companies.

Now, many logistics companies that I have contacted are doing this work. I expect that the convergence of e-commerce and supply chain will be a trend in 2010.