Secrets Of Apple'S Success (3)

7, bring forth the new and bring forth the new.

If there is a day

Is it just fantasy? Absolutely not, all of these will be written in Apple's patent application document.

Although we haven't seen these products yet, we should not doubt Apple's innovative ability.

In fact, no company has ever reflected and reconstructed the basic links in its field as frequently as apple.

In the past few years, Apple Corp has made great innovations in the production process of its notebook computers. This is also the fastest and largest innovation in the history of notebook production design, and no other company has done that except apple.

Apple completely disregards the concept of compatibility emphasized in the IT field, which is a curse for competitors such as Microsoft.

In the history of Apple Corp, it used several new operating systems and new chip structures several times. These decisions always make the original production and assembly base become obsolete immediately.

Apple always denies the unreasonable and inadequacies in the past design, and constantly innovates, so that its products can always be proud of the forefront of the times in a unique style.

8, proper dictatorship.

In 2000, as the operation manager of Apple's American business division, Mike iwan Lester was responsible for the development of DVD burn technology, which is about to install DVD on high-end computers and turn it into iDVD in the future.

The interface of the project is presented with a variety of windows and menu options, as well as large functional interpretations.

"At this time

"Everyone is dumb," Lester said. This style is quite different from the company he used to work in.

In the field of technology, we pursue an inclusive and thorough innovation that integrates the wisdom of the masses.

Apple engineers spend 100% of their time designing products that are planned by a small group of senior managers or Jobs.

There are so few people who have the right to make decisions that apple can only produce one or two innovative products a year.

9, re inventions

"

Apple's products are not revolutionary at all, depending on our definition of the word revolutionary.

Apple Corp is good at collecting and summarizing the latest ideas in the field of technology and pforming it into itself.

Apple is good at finding the problems and shortcomings of other similar products, and will solve the above problems and deficiencies in the products it launches, or innovate and innovate other similar products on the shelf in Apple mode.

IPad is a typical example.

As early as 2001, Bill Gate launched a product with almost the same function based on the w indow s operating system. But at that time, there were many problems to be solved in the interactive interface and application software development, and the Microsoft Corp did not continue to carry on.

Jobs found that the above problems were not a problem on the basis of the existing technology of Apple Corp, so iPad was born.

In the two months just launched, iPad sold 2 million units.

10, methodically

After several weeks of listing in iPad, HP, Microsoft and other companies have postponed the listing of similar products.

They are trying to produce products that are more sophisticated and functional than iPad.

They are working to create their own version of "fast horse", so they postpone the market and return to the design room.

Meanwhile, Apple's other competitors, such as Google, Intel and so on, are also rapidly advancing in the field.

The Apple Corp did not contain such competition. It acted strictly according to its timetable.

The timetable of Apple Corp is strictly established in accordance with its own business strategy and long-term vision goals. Its impact on market situation and competitors' situation is relatively slight, so that Apple Corp can always grasp the initiative and launch some new products timely to seize the market opportunities.

Clearly, the answer to this question is around ten key factors.