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The Twelfth National Conference On Textile New Product Development Held In Shanghai

2010/6/29 10:14:00 41

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Grasp the future

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The main pulse of new product development and new demand

Due to the impact of the financial crisis, the global trade pattern has been reshuffled, and consumer buying habits, international procurement patterns and brand marketing strategies have undergone great changes.

Under this background, how to better grasp the new development and new demand of the future market of products, improve the ability of independent innovation and core competitiveness of products, has become the focus of the industry.

For this reason, China

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The information center and the national textile product development center held the Twelfth National Conference on textile new product development in Shanghai on 24-25 June. The purpose is to explore the direction and Countermeasures for developing new textile products under the new situation, and to further explain the issues related to enhancing the added value of products and obtaining long-term development.

The guests attending this seminar include Li Binhong, director of the national textile product development center, Xie Fangming, director of the product division of the national textile product development center, and the relevant leaders of the supporting units such as anoits Textile Chemical Co., Ltd., Zhi Zhi group, China Trust, China, Taicang, Jinhui chemical fiber Industrial Co., Ltd., and Xu Rong Group.

The participants were mainly managers, operators, researchers, product development, design and technical personnel from textile enterprises and related fields. There were more than 300 representatives from more than 200 enterprises.

The 1 and a half day meeting will analyze the new development and new demand of future market textiles from the aspects of international color and fabric trends, product innovation design ideas, international procurement and marketing mode, application of new materials and new technologies, new product development and brand building experience, and provide forward-looking, professional and operational experience in product development.

Through the trend of international authoritative institutions, we interpret the information of color and fabric utilization, analyze the changes of market and procurement demand from the trend of international sourcing and brand clothing enterprises, and seek new breakthroughs for core competitiveness of enterprises such as enhancing product independent innovation capability and enhancing added value.

At this session, the state

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Li Binhong, director of the center for product development, made a keynote speech entitled "directions and strategies for developing new textile products under the new situation".

The report analyzes the impact of the current economic situation on the layout of textile industry, consumption trends and lifestyle, analyzes the current situation of textile and garment enterprises, and guides enterprises to seek breakthroughs and find ways of development.

The trend of the General Logistics Department, the Quartermaster Equipment Research Institute, the Tianjin group, the Tianjin textile company, the brand name DAZZLE of Italy, and the purchasing director of technical experts, designers and technical directors will separately focus on the following aspects: the Enlightenment of the international sourcing mode to product R & D innovation, the product innovation strategy to enhance the market competitiveness, the design and development strategy of improving the value added of textile products, the trend of 2011/12 autumn and winter fabric color trends, the future market development trend of functional textiles, the application of new high-tech materials in the development of textile products, the marketing mode of new products entering the market quickly, the fashion trend and trend of garment enterprises, the experience of new product development, and the procurement experience of brand clothing enterprises. In addition, the conference also includes two major sub topics, one is the "new product development strategy", which is from the international trend group, the ambition group, the China Textile Information Center, Paris PS studio, Donghua University,

Another topic is "new material application". From Tianjin Tianfang Klc Holdings Ltd, Shanghai annos company, Taicang Jinhui chemical fiber, national textile product development center, Tianjin University of Technology and Soochow University professionals will be from the new technology and application of nylon super high fastness dyeing, the development trend and application direction of functional fiber, the application of bamboo fiber in garment fabric, the application of regenerated fiber in new product development, and the new progress and application direction of natural fiber research. Combined with their own practical experience, we will talk about how to expand product development concept through strategic adjustment, production control and capital operation, and help enterprises achieve rapid development.

The operation of the industry and the development trend of the industry need

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Enterprises can continuously enhance the value of innovation to achieve greater development.

Through the seminar platform, we provide face-to-face communication and exchange for international authoritative trend institutions, excellent textile enterprises, brand clothing enterprises, and scientific research institutions, so as to integrate information, design, technology and operation, and enhance the brand value of products in the market.

From the macro to the micro level, this conference opens up product innovation ideas, understands product innovation needs, discusses product innovation technology, and then achieves product value, and leads China's textile industry to develop towards integration and innovation.

In the new period of pformation of China's textile and garment industry, increasing its competitiveness and making full use of effective resources are becoming important factors related to product quality, market channels, business success or failure, and even the future development of the industry.

The National Seminar on textile product development is the concrete annotation of this era. It will inspire the thinking pformation of an industry with its own technical wisdom.

The meeting will guide enterprises to optimize their own business strength, and effectively enhance the ability of enterprises to enhance product efficiency and achieve value reengineering.