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Hui Bao Pregnant Women'S Fashion Mall: Implementing The "High-End Maternity Dress Brand" Road

2010/6/29 10:51:00 70

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Alibaba

The success of E-business has been deeply rooted in China, and the subsequent launch of Taobao and Alipay has greatly changed the habits of Chinese consumers.

Dangdang, excellence, Jingdong mall, van customer service and other B2C websites have made outstanding contributions to the development of vertical e-commerce in China.

However, traditional retail enterprises have been frustrated by e-commerce. Online sales have been favored by consumers at low cost, low price and convenience. Traditional retailers' products will seriously affect offline sales.

There are also many cases of successful entry of traditional retail businesses into e-commerce. For example, Luo Lai built a network brand LOVO to develop e-commerce, and Haier settled in.

TaoBao

Mall is specially designed for its development of a variety of marketable products.

But these successful cases are not suitable for the maternity industry, China.

Maternity Dress

For a long time in the "big pants" era, it was not until the 90s of last century that it became independent from the garment industry and gradually introduced the concept of fashion. After more than ten years of development, it has basically matured.

It is characterized by late industry formation, low market price, low product profit, narrow consumer market, and unitary channel. It is bound to bring more pressure on traditional retail enterprises to independently establish network brand or design products independently. The most important thing is not to make full use of the network to promote the development of the brand.

As the first Chinese maternity dress enterprise, the fourteen year development of Hui Bao is the epitome of the development of Chinese maternity dress industry.

In the field of traditional marketing, the marketing case of the industry brand model has been laid down. How to pplant the brand advantage to the virtual Internet e-business field, how to make full use of the network, find a reasonable balance between online and offline, and create a broader market, will be the challenges facing many leading brands such as Hui Bao HUIBAO.

With the help of CBO, Feng Yin, "China's e-commerce has matured, and its sustained and healthy development is no longer based on winning at a low price. The brand is the way to win in the future e-commerce development. Indeed, with the standardization of China's e-commerce market, simply relying on low prices will only cause confusion in the whole market, and will seriously affect the healthy development of the offline market. The low price strategy to promote the development of e-commerce in China is no longer suitable for the sustained and healthy development of e-commerce. The development of e-commerce, from the C2C mode initially paying attention to price, gradually tends to pay attention to the B2C mode of brand. It is easy to see the future competition in the field of e-commerce industry, and more and more will be the competition of brand competitiveness.

The www.huibaomall.com is launched under the current e-commerce environment. With the help of the line strength of the brand, adhering to the concept of "health, technology and fashion" brand design, we strive to create an image of urban white-collar workers who are intelligent, elegant, self assured and confident. We will carry out the "high-end maternity dress brand" on the Internet with high quality products and high standard services, and create a more suitable shopping experience for Mommy.

At the same time, as the originator of Chinese maternity dress, Hui Bao's exploration in the field of e-commerce will also open up the innovative path of e-commerce development in China's maternity dress industry.