• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    In 09 Years, Lining Has Surpassed Nike In China'S Revenue.

    2010/6/30 9:52:00 25

    Lining Nike Income

      

    Us time June 23rd.

    Nike

    The headquarters announced that in fiscal year 2010 (as of May 31st this year), the revenue reached $19 billion, of which the Greater China income was $1 billion 700 million, unchanged from last year.

    According to the data released by Nike, the revenue of Nike in mainland China in 2009 was about 8 billion ~90 billion yuan, compared with that in 2009.

    Lining

    [27.55-2.31%] (02331.HK) has earned 8 billion 387 million yuan, or has overtaken Nike.


    Insiders pointed out that if Nike wants to achieve rapid growth in China, it will become a required course to speed up the layout of the two or three line market and even the county level market.


    Nike released the 2010 quarter of fiscal year fourth quarter (3~5 month) revenue figures show that the Greater China region revenue of $464 million, an increase of 12% over the same period last year.

    Among them, the income of footwear products increased by 14% to 246 million US dollars; the income of clothing products increased by 10% to US $193 million; sports equipment revenue increased by 17% to 25 million US dollars; pre tax profit (EBIT) was $187 million, up 20% over the same period last year.


    According to the data released by Nike, the first financial daily reported that from December 2008 to November 2009, the income of Nike Greater China was about 1 billion 650 million dollars. Analysts said that the proportion of mainland China's revenue in Nike Greater China was 70%~80%, so that the mainland's revenue in November December 2008 ~2009 was between 8 billion ~90 billion yuan, and the mainland of China.

    Sports

    Compared with Li Ning Co, it is difficult to distinguish between the two.

    In 2009, Li Ning Co earned 8 billion 387 million yuan.


    Nike also announced orders for the second half of this year. Nike's orders for shipment from June to November were $8 billion 800 million, an increase of 7% over the same period last year, of which the increase in orders in the Greater China region was 19% over the same period last year, excluding the exchange rate factor, an increase of 16% over the same period last year.

    Ma Gang, an industry insider, said that the growth of Nike's orders was basically the same as that of domestic enterprises.

    Previously, Hongxing Erke, who listed in Singapore, announced that this year's autumn and winter product orders will be 504 million yuan, an increase of 14.5% compared with the same period last year, while Lining's fourth quarter order will increase by 20.3% over the same period last year.


    Analyst Chen Shixin believes that if Nike wants to achieve sustained and rapid growth in the Chinese market, it must adjust its strategy and speed up its entry into the domestic two or three line market and even the county level market.

    Chen Shixin said that in the county-level cities such as Zhangping, Fujian, there are already Nike stores, and the domestic two or three line or even county-level cities have considerable consumption power, but the profit margins of these stores are relatively large.


    According to research data provided by Chen Shixin, at present, in China's two or three tier cities, the market's most acceptable footwear price is between 170 yuan ~250 yuan, while Nike sells shoes in China in the range of 400 yuan ~1000 yuan, and the price difference of more than 150 yuan has restricted Nike's entry into the market.


    In the domestic two or three line market, the local sporting goods enterprises are mostly priced at the range of 170 yuan ~250 yuan. If Nike can formulate the price strategy and product strategy that is close to the two or three line market consumption level in China, the rapid growth will not be far away.

    • Related reading

    Zhongshan Textile: Looking For New Directions In Clothing Industry

    Listed company
    |
    2010/6/30 8:34:00
    43

    RTI And Jinling Software Signed An Enterprise Informatization Development Agreement.

    Listed company
    |
    2010/6/29 11:04:00
    37

    Emperor AI: The "Second Spring" Of Han Style Clothing Has Just Begun.

    Listed company
    |
    2010/6/29 9:25:00
    45

    Tianhong Clothing City: Innovation And Pformation, Development

    Listed company
    |
    2010/6/29 9:19:00
    44

    St. Louis Home Textiles: Leadership Requires Courage And Strength.

    Listed company
    |
    2010/6/29 9:14:00
    29
    Read the next article

    Appreciation Is Expected To Increase By &Nbsp; Textile Exports Will Slow Down.

    Appreciation is expected to enhance textile exports or slow down.

    主站蜘蛛池模板: 国产精品资源一区二区| 夜夜爽免费888视频| 亚洲av永久无码精品三区在线4| 美国式禁忌在线播放| 国产精品一区在线观看你懂的| 一个人看的日本www| 日韩免费高清专区| 亚洲欧美日韩中文字幕久久| 翁熄系列回乡下| 国产日韩欧美91| 99久久免费精品国产72精品九九| 无码精品人妻一区二区三区影院 | 亚洲国产午夜精品理论片| 精品免费人成视频APP| 国产原创精品视频| 131美女爱做免费毛片| 好男人电影直播在线观看| 久久国产精品免费一区二区三区| 欧美综合中文字幕久久| 午夜dj在线观看神马电影中文| 黄a视频在线观看| 国产精品综合视频| japanese中文字幕| 成人羞羞视频在线观看| 久久综合色视频| 欧美成人精品a∨在线观看| 免费一级毛片无毒不卡| 色婷婷亚洲十月十月色天| 国产成人综合亚洲欧美在| 91精品国产人成网站| 好吊妞视频这里有精品| 中文字幕高清免费不卡视频| 最新中文字幕av专区| 亚洲成年人网址| 特级毛片aaaaaa蜜桃| 制服丝袜一区二区三区| 色欲狠狠躁天天躁无码中文字幕 | 大肉大捧一进一出小视频| 两个人www免费高清视频| 日本免费一区二区三区最新vr| 亚洲一区二区三区深夜天堂|