Wenzhou: Brand Shoes Try Personalized Customization

"NILIDA" Italy handmade shoe store opens in the South Gate commercial street. The shop decoration is Italy's concise style, displaying a number of men's leather shoes. The price of shoes ranges from 2000 yuan to 20 thousand yuan. The cortex has French calf skin, crocodile skin, snake skin, ostrich skin and so on.

After careful observation, unlike other brand shoe stores, there are also special tools such as round measuring feet and so on.

From the appointment, foot, through the phalanges, ankles and so on to form three-dimensional data, and then determine the style, color and cortex, etc. after making, try, re adjust, customize, it takes half a month to 1 months.

It is said that the hand-made shoes must be completed by more than 300 processes, and the bending of each leather will fit with the arch, toe and foot of the customer.

"NILIDA" has only been opened for two months, but in store

A salesperson in the shop revealed that businessmen and returnees were two kinds of powerful consumers who came into contact with them.

Mr. Chen, who made 28 thousand and 800 pairs of high-end shoes in the store, is doing business in Shanghai: "the price of French Berluti brand shoes is 30 thousand to 50 thousand, but they wear shoes made by Wenzhou people and do not lose French shoes in terms of workmanship and comfort."

Britain's "returnees" Mr. Lin is from Wenzhou and is currently working in a foreign company in Shanghai.

"The price of handmade shoes abroad is very expensive. This time, we learned that there was such a shop in Wenzhou.

The rare high-end crocodile leather shoes of the cortex are good, and we have made a pair of them.

However, after all, the consumers of customized shoes are not large. Most of the men who make shoes in the shop choose the price of 2000~3000 yuan. These shoes are made from French calfskin.

Will there be a market for such a high-end hand-made shoe store in Wenzhou? Luo Huirong, general manager of AOKANG shoe business department, AOKANG shoe Limited by Share Ltd, said that foreign brands such as Versace, Gucci, Armani and so on are all famous for handmade luxury goods.

High end customization is a niche industry, and the brand with a larger output will produce less than 3000 pairs of shoes a year.

However, this is a potential industry.

With the high quality of white-collar, entrepreneurs and other people's pursuit of quality of life, the comfort of customized shoes and the fit of feet should not be solved by assembly line shoes.

AOKANG has also tested its water volume two or three years ago, and is now experimenting in Hangzhou and other places.

Gu Jianze, founder of "NILIDA", said that in Beijing, Shanghai and other places in China, it has been highly esteemed by celebrities. In the past two years, a large number of customized brands have been stationed in Shanghai Maoming South Road.

Wenzhou businessmen gather, the luxury consumption strength is obvious to all, and more and more people realize the charm of manual customization. There should be room for opening stores in Wenzhou.