Survey: Outdoor Sportswear And Leisure Clothing Are Becoming More And More Consumers' Concern.

In recent years, with people's attention to outdoor activities and tourism activities, outdoor clothing suitable for outdoor life has become the focus of consumer attention. The outdoor consumer goods market in China has maintained a 40% growth rate recently, becoming a business opportunity for many businessmen.

And because the country has no uniform standards for outdoor clothing, the quality of outdoor clothing in the market is uneven, and even some basic safety standards are not marked.

With the popularity of outdoor sports in China, outdoors or hiking, mountaineering, rock climbing, mountain biking and drifting have become popular outdoor sports, because outdoor sports are more professional, so there are many kinds and styles of clothing specially used for outdoor activities. For example, mountaineering has clothing for assault, ski pants and skiing shoes.

There are more and more outdoor products and brands are becoming more and more abundant. People pay more attention to the quality of these products, especially for their claimed functionality.

And what is the quality of products in the market? The author made a visit to the market, and found that some outdoor clothing did not mark the production execution standards, safety categories and other information.

In a large shopping mall, I understand that there are five or six outdoor brands here, taking the assault clothing as an example, and the above manufacturers, Executive Standards and other information are comprehensive.

The quality of some products in the Internet market is not satisfactory. A brand of Beijing brand seller's clothing is priced at 150 yuan, and there is no label on it.

Information about the production of products is not known.

Another price tag is 200 yuan. The label has only a brief introduction to the fabric. The manufacturer's information does not indicate that the safety category is in line with the requirements of direct contact with skin (class B) products.

Mr. Liu, who bought a brand of assault clothing, told the author that at that time, because of the cheap price, he bought an assault suit at 120 yuan, and then wore a windbreak in the wind and rain. But he obviously felt bad air permeability. He often sweated all over but couldn't get rid of it very quickly.

He believes that the wind resistance and breathability of fabrics have not been unified, only a functional garment is not available.

There is a fabric description on the garment, but what specific criteria and specific criteria are specified in this fabric are all concerned with outdoor sports enthusiasts like him, but he can not find them in his assault suit.

According to the comparative tests of 10 brands of mountaineering suits (casual clothes) recently sampled by China Consumers Association, it is found that the quality of mainstream brands is relatively reliable, but there are still some problems with individual products. The lack of information in product identification is the problem found in this test.

In the interview, I learned that outdoor sportswear has been gradually concerned among consumers. However, there is no national standard for outdoor sportswear in China, and the outdoor sportswear market is not standardized.

Many outdoor clothing refers to the product standard of ordinary clothes, but the professional standards that consumers are most concerned about is missing.

Insiders suggested that in order to make the outdoor sportswear market develop healthily and orderly, relevant standards should be issued as soon as possible.