False Silk Is Burying In Qingdao.

With the improvement of living standards, silk, which is soft, durable, and able to prevent harmful gases and bacterial invasion, is becoming more and more popular.

However, many people are unable to start buying silk. The silk market is priced from 100 yuan to nearly 10000 yuan. What exactly is the real price? Is it more expensive? The industry has admitted that at least 70% of the "silk quilts" on the island market are fake. That is to say, the silk made of 100% mulberry silk can make up 30%.

In addition, the industry said that the current sale in the mall silk prices are high, the highest price can reach ten times the factory price.

The troubles of a new couple

Xiao Wang Wang called the newspaper hotline recently. He is 27 years old. He is going to get married in September. During this period, he and his fiancee have been choosing wedding articles.

When they choose quilt, there is a contradiction. Xiao Wang thinks that choosing a quilt is all right, but his fiancee has no choice but to buy silk quilt.

"When I bought silk quilts, I discovered that the fiancee was right, because silk was not only gentle, warm, durable, but also able to prevent toxic gas and bacteria from invading, and even more amazing, the quilt had health effects."

Xiao Wang said, after understanding the silk quilt, he also decided to buy, "but, when we were ready to buy, we made a lot of trouble, because the price of silk quilt was from 100 yuan to nearly 10000 yuan, the price was different. The average silk was asked for three thousand or four thousand yuan. We don't know what kind is good, is the higher the price the better?"

Reporters then visited several shopping malls.

Silk quilts are placed in the prominent position of the home textile area. The price varies greatly, but the most expensive one can be sold to more than 9000 yuan.

In a shopping mall in Hongkong Road, salesmen enthusiastically recommended to reporters, "buy this kind of bar, 2 jin, 100% silk, the price is only 3300 yuan, now manufacturers are engaged in activities, it is very cost-effective."

However, when the reporter came to a shopping mall in Shibei District, he found that there was only a sales promotion of "silk quilt" for more than 300 yuan. The salesperson also pointed to the sign of the quilt, saying, "this silk is made of 100% silk."

market research

100% silk must be false.

After carefully examining the signs of various silk quilts, the reporters found the difference. Some silk was directly written on the label, 100% silk; some signs were written on 100% silk; some signs were written on tussah silk; others were written directly on silk.

Seeing the dazzling silk quilt, the reporter felt confused with Xiao Wang, and decided to find someone in the industry to explain.

After many twists and turns, the reporter contacted Li Changfu, who has been running silk for 10 years in the island city. He is the general manager of Shandong Office of Shanghai Xing Xi Textile Co., Ltd.

"100% silk.

As for the difference between mulberry silk and silk, Li Changfu explained that mulberry silk refers to silk produced by artificial silkworm mulberry leaves, while silk may be artificial silk made from fiber, or silk like material from tussah silk produced by wild tussah in Northeast China and even other materials. "Of course, the effect of silk made from non mulberry silk can not be compared with that made from mulberry silk."

"Therefore, there are also different prices for silk in the market. The quilt made of artificial silk made of chemical fiber material is definitely low in price. But silk made from real mulberry silk is not necessarily sold at such a high price. With 4 jin of silkworm, it is said that the factory price is only about 1000 yuan, and it will be sold to four thousand or five thousand yuan or even Yaku Chiyuan in the mall."

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Industry secret

70% in the market

In order to know more about the silk quilt, the reporter found Li Changfu on the 29 day.

After seeing him, he threw out such a statement that 70% of the silk in the island market was false.

He said that there are not many real silk mulberry silk sold in the market, which can only account for 30% of the whole market. "Silk is purely handmade, and the cost is relatively high, and the selling price is much higher, so many fake silk is flooded with the market."

He then told the reporters a variety of fake silk quilts.

Silk quilt made of artificial silk

This silk is usually marked "100% silk", but this kind of silk is made of fiber material, it is artificial silk, similar to space cotton.

Although it is not as slippery as silk, but it is more fluffy, it is all right when buying it, but after a period of time, "silk" will be lump, resulting in not being used normally.

Of course, the price of this silk quilt is the lowest, which can only be sold to more than 100 yuan, and it can sell for three hundred or four hundred yuan with better workmanship.

Silk quilt made of silk and cotton

This kind of silk is covered with silk layer by layer. A silk of pure mulberry silk is usually covered with dozens of layers of silk.

In order to reduce costs, some businesses lay a layer of silk, then lay a layer of cotton or fiber, then lay silk and cotton or fiber, so the cost will be reduced a lot.

So, at the selling price, this kind of silk quilt is only half or even lower than the pure silk quilt.

"Made of tussah silk"

This silk is made of quilt made of wild tussah silk from Northeast China.

Mulberry silkworm needs artificial stocking, occupying more manpower and planting more mulberry trees. The cost is large. 4 kilograms of silk are required to be woven by 16000 silkworms.

However, tussah is mainly in the north, which is wild and low in cost.

Therefore, the price of tussah silk is much lower than that of mulberry silk.

In the market, the price of this silk quilt varies from several hundred yuan to several thousand yuan.

Why can mulberry silk shops sell several thousand?

"Then the real silk made of mulberry silk.

"The price of silk made from genuine mulberry silk depends on the weight of silk contained in silk."

Li Changfu explained that the silk sold in the market is now different from silk weight from 1 jin to 5 jin.

In order to show the real price of silk quilt to reporters, Li Changfu was given an example of a reporter with 4 jin of silk.

The factory price of 4 jin silk quilt is around 1000 yuan. Of course, if you want to buy a group, you can lower the price, and you can buy it at six hundred or seven hundred yuan in the off-season.

Li Changfu said that such silk is usually marked three thousand or four thousand yuan, five thousand or six thousand yuan, or even seven thousand or eight thousand yuan in the shopping malls.

When the reporter asked about the reason, experienced Li Changfu said: "the store's buckles, advertising fees, utilities, rental fees, dealers' profits, workers' wages and other expenses should be added.

In order to illustrate this interest chain vividly, Li Changfu gave an example to reporters: the bucking point of shopping centres is around 30%, that is to say, when a commodity sells for 1000 yuan, the shopping mall needs 300 yuan. The profit that the dealer will take is about 30%, and at least 20% of the sales cost should be taken out, through advertising in the shopping mall; besides, there are also workers' wages, promotion fees, pportation charges, water and electricity charges and so on.

With a value of 1000 yuan for silk, if sold for 4000 yuan, the shopping mall should take 1200 yuan, the dealer should take 1200 yuan, the advertising fee to the shopping center should have 800 yuan, and the cost of 1000 yuan, which still does not calculate the wages of workers, and so on, it is more than 4000 yuan, so dealers can only compress their profit margins.

In order to earn more money, dealers can only raise their prices. The price of 1000 yuan silk is six thousand or seven thousand yuan.