Behind The Scenes Of The United States And The Film Industry (3)

For DreamWorks

Regarding risk control, Zhou Long believes that the only consideration is that product development is too biased and consumers can not accept it.

Besides, the popularity of films and the decline of box office are not risks. As for the early stage of the project, they will do related research, but they will not rely entirely on numbers to make decisions. After all, brands contain a lot of sensations.

"Hollywood's film industry chain is very mature to ensure that things are made to a certain standard. Historically, DreamWorks's movie box office is mostly good."

The company expects that the sales of products driven by DreamWorks will reach 200 million yuan, and will be popularized in more than 2000 shops.

As an empowerment, DreamWorks hopes to reach the platform of the United States in the country, so that the famous characters like kung fu panda 2, which will be released next summer, will enter thousands of households from the big screen.

Plan

While negotiating strategic cooperation with DreamWorks, Smith Barney also started contacts with Shanghai art film studios, hoping to inject Chinese elements into clothing, such as Na Zha's sea, black cat sheriff, and the havoc of heaven.

It has been revealed that in recent years, the United States and the Shanghai Film Studio signed a strategic cooperation agreement for 5 years, which is also the first time for the Shanghai Film Studio.

The Shanghai Film Studio is also looking forward to this cooperation and hopes that the brand image will be younger after integration.

"We fully feel that as long as the situation is opened, China's strength can be exerted."

For example, the United States has invited Yan Ding Xian as a spokesman for its MTEE products.

Yan Ding Xian, more than 70 years old, is the original painter of the havoc of heaven. He can draw Sun Wukong in one stroke. He is also the director of many famous cartoons such as Na Zha's sea.

In addition, the company has obtained the authorization from Japan's Sanrio Co for three years, and has been operating the brand cooperation of HelloKitty to increase the development of women's market in clothing.

"From the price of products, the clothing sold from the United States is definitely cheaper than the HelloKitty store."

Zhou Long introduced.

Meanwhile, Smith Barney is still discussing the cooperation with Transformers next year.

Years ago, Paramount Pictures had just decided to make Transformers 3, and it would also be a 3D version.

"In the future, we will also inject environmental protection concepts into the MTEE series."

Zhou Long said, in the future, the company has three main directions in brand marketing: first, the image of the United States; after all, the culture of Hollywood is still the most popular force in the world; the second is the image of Japan; the Japanese animation is the best in the world; it also has the strongest impact on young people; the third is the image of China, and the United States hopes to dig deep into the connotation of national brand.

Wang Quangeng introduced, in order to better display the products of strategic partners, the United States and the United States specially launched.

"We hope to make differentiation with other brands of the same kind, and introduce the elements and culture of the international trend by the United States of America. In addition, we hope to display the Chinese clothing brand abroad and lay the foundation for the future going out."

Wang Quangeng said.

The products of MTEE will be launched in stages, such as "animation season", "fashion season" and "environmental protection season". The company's idea is to make it the first brand of printed apparel in China, and gather more people with dreams and sense of innovation on the MTEE platform.

It is revealed that the company is inviting Ma Yun, Han Han, Tan Yuanyuan and others to invite them to be the dream personalities of the brand.

Mei Bang emphasizes that MTEE is not an independent brand. It is only a series of companies. In the future, other products will be developed. "Metersbonwe has more than 3000 square meters of large shops, which can accommodate 5-8 times the volume of general stores".

In 2009, Metersbonwe ran around the country and bought a store.

Last year's capital expenditure was mainly used for shops rent and decoration costs, about 900 million yuan, according to the US state.

In addition to constantly adding new cultural connotations to Metersbonwe brand, another brand ME&CITY is also moving towards ZARA and H&M, from the fashion design concept and the shelf time.

"Clothing industry to sell

The executives said that in 2009, the company expected revenue of 5 billion 234 million and net profit of 603 million.

The company's asset liability ratio is about 45%.

"We have just issued 500 million short-term financing vouchers, and will start the next 500 million short-term financing coupons in 3 and April. The interest cost is lower than that of banks. In addition, there are still billions of dollars in bank credit." the company said that the company had prepared ample cash flow for capital expenditure this year. Before December last year, the company had a cash flow of more than ten billion.

For the brand promotion in 2010, the company disclosed that the budget is about 2-3% of the total sales. "Normal, Metersbonwe's brand promotion fee this year will probably be between 2-4 billion."