Five Steps To Successfully Implement Viral Marketing

You can't avoid the fact that some viral marketing The strategy effect is good, but there are few simple and excellent strategies like hotmail.com

The following are the six basic elements of a viral marketing strategy, Marketing effect Maybe the better.

Provide valuable products or services

In the words of marketing personnel“ Free Admission ”It has always been the most effective word. Most viral marketing plans provide valuable free products or services to attract attention, such as free e-mail services, free information, free "cool" buttons, and powerful free software (which may not be as powerful as "genuine"). Words such as "cheap" or "cheap" can generate interest, but "free" can usually attract attention faster. Viral marketers are engaged in industries with lagging returns. They cannot make profits today or tomorrow, but if they can stimulate the soaring demand interest from some free services, they know that they will make profits in the near future and "free" will attract attention; The eyeball will notice other things you sell, so you can make money. The eyeball has brought valuable e-mail addresses, advertising revenue, e-commerce sales opportunities, etc. Offer something and sell something.

Provide a way to convey information to others without effort

Public health nurses give serious advice during the flu season: stay away from coughing patients, wash hands frequently, and do not touch eyes, nose and mouth. The virus will spread only when it is easy to infect. Therefore, the media carrying marketing information must be easy to transmit and copy, such as E-mail, websites, music, videos, documents, charts, software downloads, etc. Viral marketing plays an excellent role on the Internet because real-time communication becomes easy and cheap, and digital format makes replication easier. From the perspective of marketing, marketing information must be simplified to make it easy to transmit, and the shorter the better. The most classic is: "Get your private, freeemailat http://www. hotmail. com."

The scope of information transmission can easily spread from small to large scale

In order to spread like wildfire, the transmission method must change rapidly from small to large. The weakness of the HOTMAIL model is that the free e-mail service needs its own mail server to transmit information. If this strategy is very successful, you must quickly increase the mail server, otherwise it will inhibit the rapid increase of demand. If the replication of the virus kills the main body before it spreads, nothing can be achieved. As long as you plan to increase the mail server in advance, there will be no problem. Your virus model must be extensible and easy to expand or automatically expand.

Take advantage of public enthusiasm and behavior

Clever viral marketing plans take advantage of public enthusiasm. What is the reason why the number of "Netscape Now" buttons increased sharply in the early days of the network? It is because people are eager to be cool. Gluttony is the driving force of people. Similarly, hunger, love and understanding are also driving forces. Driven by communication demand, millions of websites and billions of e-mail messages have been generated. The marketing strategy based on public enthusiasm and behavior for transmission will be successful.

Utilize existing communication network

Most people are social. Social scientists tell us that everyone lives in an intimate network of 8-12 people. The network may be friends, family members and colleagues. According to different positions in society, a person's wide network may include twenty, hundreds or thousands of people. For example, a waiter may contact hundreds of customers regularly in a week. Network marketers have long recognized the important role of these human networks, whether solid, intimate networks or loose network relationships. People on the Internet also develop relationship networks. They collect e-mail addresses and favorite website addresses, and membership programs develop such networks as allowed mailing lists. Learning to put your information into people's existing communication network will quickly spread the information out.

Use other people's resources

The most creative viral marketing plan uses other people's resources to achieve their own goals. For example, in the membership plan, you can set up your own text or picture links on other people's websites, provide authors of free articles, and try to determine the position of their articles on other people's websites. A published news may be cited by hundreds of journals, becoming the basis for hundreds of thousands of readers to read articles. Other print news or web pages forward your marketing information, which consumes other people's resources rather than your own.