From GPS To DNA&Nbsp; Variation Of Domestic Garment Industry (1)

Recently, the Chinese clothing industry has been seeking.

Recently, China's apparel industry has been looking for fashion brands and innovative patterns of clothing channels.

Take the "brand road", "endorsement" and "advertising" seem to be the "killer tools" for building clothing brands. Let's take the "road of channel". Who can win the "hypermarket" of China's clothing wholesale market? The reality of China's clothing industry tells us: "more than sixty thousand garment enterprises, more than two thousand garment markets and one trillion clothing wholesale trade" have destined the pformation of China's garment industry from the Chinese apparel market industry.

According to the investigation and analysis of the official website of www.f4h.cn, nearly two thousand years of nearly five garment markets in China have accounted for 70% of the total volume of the garment market, accounting for 85% of the total area of the garment market.

Besides the influence of urbanization and real estate, the potential and charm of the clothing market, the value and group chains of the clothing market become the main factors of the rapid expansion and spread of the clothing market.

Although we see some new clothing market vacancy rate is very high, the investment difficulty is very difficult, some new clothing market practice is still "old bottle new wine", the model still stays in the traditional wholesale market model of "selling real estate, sublease stall, agent goods".

But the author believes that these problems are only "growing pains and bottlenecks in development".

The so-called "do not know the true colors of Mount Lu, only in the mountains", if the Chinese clothing market can integrate "wholesale, retail, theme, network" in the format, and integrate "manufacturing, logistics, creativity, headquarters" in function.

China's clothing market industry is likely to jump out of the "GPS" direction of "wholesale" strange circle, really tap the "DNA" in the clothing market, provide customized "procurement" and build the "paradise" of buyers.

Wholesale guide for clothing market --GPS

It should be noted that the growth process of Chinese clothing is essentially different from the development history of Western clothing.

In contrast, China's clothing industry is in accordance with the "wholesale business", "industrial cluster, producer market, distributor market, agent dealer" wholesale Road, its basic feature is "self production and self marketing" - what to produce, what to sell, where to produce and where to sell.

Let's call this model "GPS".

That is to say, GPS-- fixed point, orientation, order and deposit are carried out around the "enterprise, industrial cluster, producer market, distributing market and agent dealer" and the radiation is launched.

In the face of multiple business circles overlap, the scope and function of clothing wholesale will be weakened until atrophy.