The Top Priority Of China'S Textile And Garment Industry Chain Is How To Seize Its Throat?

"International supply chain has a lot of reference for China's industrial development and brand development. The international supply chain, from outsourcing to outsourcing, to outsourcing, is actually a process of outsourcing responsibility and risk."

Sun Ruizhe, vice president of China Textile Industry Association, said at the 2010 textile and garment industry chain Technical Innovation Conference held in Fuzhou in June 17th.

One consensus is that China's textile and garment industry is the single industry with the longest chain and the most employed industries.

The current situation is that China's textile and garment industry is still at the low end of the supply chain, and has no right to speak in the changing international market competition.

However, with the continuous development of China's textile and garment industry, today's competition is not a point to point competition between enterprises and enterprises, brands and brands, and the means of "stars" plus "advertising" are no longer "magic weapons". Competition between supply chains has become the key.

From the spinning, weaving, bleaching and dyeing, batch production, to brand marketing management, channel management, logistics distribution, after sale management of retail terminal, how can you seize its "throat" in the face of this long chain?

In fact, as far as the vertical industry chain is concerned, the development of various parts of China's textile and clothing is unbalanced, among which the advantages of production and processing links are more obvious, while the capability of R & D and brand marketing at both ends is relatively weak.

This is like a huge "olive".

At this stage, the international division of labor system, developed countries increasingly focus on the two ends of the textile industry chain, that is, the raw material production and product development, and the deep processing and market channels at the end.

That is to say, the ideal industrial chain should be dumbbell.

The Technological Innovation Conference of the textile and garment industry chain, with the theme of "optimizing the textile industry chain, technological innovation and promoting development", has brought a deep thought to explore the pformation and upgrading of China's textile and garment industry - it is time to turn "olive" into "dumbbell".

One direction:

Effective demand for market and consumption

Textile and garment supply chain, from upstream to downstream, from spinning and weaving to retail terminals, the ultimate goal of the chain still falls on the market.

Therefore, as a link in the supply chain, market demand is particularly important.

"The global financial crisis that broke out in 2008 is, in a strict sense, a problem in the financial field, but it also changed the way of life and consumption in the West.

Western consumers will spend less money in the current situation, but this thrift will surely become a trend.

So this is not a cyclical crisis and adjustment in the traditional sense, but a fundamental and structural adjustment.

This will directly affect the consumption pattern of consumers, and consumption will gradually become rational.

Sun Ruizhe, vice president of the China Textile Industry Association, said.

And when consumers' consumption tends to be rational, they will gradually abandon the past consumption of luxury, and tend to choose products that are suitable for themselves and can really satisfy their needs.

After all, the consumption culture of China is still different from the western consumer culture -- the consumption culture of Europe is the reaction of classic and aristocratic fashion in modern life, so the luxury brand is represented by Europe; the United States is the industrialization fashion aiming at the middle class; and China's consumption fashion culture should be populace, which is the mainstream demand of the next consumption.

Sun Ruizhe said: "our consumers must be the pursuit of good design, reasonable quality and low price.

Besides, brand should establish consumer loyalty in terms of environment, healthy lifestyle and corporate social responsibility.

China's consumer market is huge, and different regions and different consumption groups show different consumption characteristics.

Statistics show that in recent years, the proportion of clothing expenditure to income level of Chinese residents is not directly proportional to income level, that is, the growth of residents' consumption in clothing is higher than that of income growth.

Sun Ruizhe believes that urban residents, the annual income of 40 thousand yuan to 100 thousand yuan, the fastest rising residents, become the main consumer, they contributed nearly 30% of clothing consumption demand; from the age group, 35 to 45 years old is the main force of consumption, and 25 to 29 years old is a very dynamic group, is also the industry should focus on the group.

At the same time, a notable phenomenon is that the market of domestic first tier cities is almost mature and saturated, and the two or three line city market has become a new market growth point of textile and garment industry.

The residents of some two or three tier cities even consume more than the first tier cities, so many foreign brands have entered the two or three tier cities in China.

In addition, China's consumption is particularly affected by the process of urbanization.

According to Sun Ruizhe, by the end of last year, the urbanization process in China was about 46% of the urban population and 54% of the rural population, and the potential consumption capacity of the rural residents would be gradually released.

"By 2030, the volume of China's textile and garment market will grow at an average annual rate of at least 10%.

The overall improvement of income level and the increase of urbanization rate will bring about the upgrading of consumption power and the change of consumption concept.

Sun Ruizhe also said that in the era of shortage economy, consumers' demand for products was merely satisfied with "having".

But today, with the great abundance of material products, consumers are more and more sensitive to the functionality and price of products. They also have new pursuits in terms of their technological content and cultural content.

"Especially for brand enterprises, we should not impress consumers in the traditional sense of quality and function. We must become a part of consumer demand in terms of brand culture and social responsibility."

It can be seen that consumer demand is complex and diverse.

It will be a test for an enterprise to accurately grasp its own consumers in the complex and diverse needs of consumers.

In fact, the textile and garment industry, as a product manufacturing industry, no matter how well you control the entire supply chain, the final flow of its products is consumers.

Therefore, taking the effective demand of the market and consumption as a value orientation in the supply chain, it is undoubtedly of practical significance to make the value guidance of the "effective demand" become an effective reference frame for the enterprise to grasp the operation supply chain.

One cooperation:

Actively cooperate with customers

In the traditional textile and apparel supply chain, the cooperation mode between manufacturers and brands is that manufacturers meet the needs of brands.

Under this mode of cooperation, manufacturers can only accept the requirements of branding providers passively.

"We need to make changes to optimize supply chain, from passive acceptance specifications to collaborative designers of specifications."

Huang Guanhua, executive director of Xu Rong Group, said (Xu Rong Group) is a large pnational textile group across the weaving and dyeing industry, and is also a licensed manufacturer in World Expo, Shanghai in 2010.

According to Huang Guanhua, Xu Rong has created a system to use this system to subvert the operation mode of the previous brand, which is called "custom-made collaborative development".

For example, Xu Rong provides the system to a brand name. As long as he enters a similar keyword in the system, such as "low-key, luxurious, 80s", the product specification comes out after being determined.

"One advantage of this collaborative development mode is that when the designer of the brand side is making what he wants, the manufacturers of the downstream of Xu Rong have already stepped in his development in advance.

That is, not until the end of the brand discussion, Xu Rong only passively accept their specifications, but the brand at the beginning of the idea, Xu Rong has been involved.

Next, all the development of Xu Rong are synchronized. For example, Xu Rong can participate in the planning meeting of the brand, and can also offer advice to the other side.

This product development mode allows Xu Rong to have the initiative, not just sell fabrics, but also sell the trend and services.

In this way, Xu Rong is called VFM, namely Value (value), Fashion (Fashion), Manufacture (Manufacturing), and it is a popular marketing service of value.

At the same time, with the help of the system, Xu Rong has provided a digitalized display space.

Xu Rong has pformed tens of thousands of fabrics "e" that have been developed over the decades to the Internet, forming a huge database.

Each designer can build his own personal sample room on the top, or search for the fabric he needs. The system will automatically record the designer's search track and provide him with what he wants based on their needs.

"In this way, we have created a large platform to integrate the downstream brands and the manufacturers in the middle of the supplier. We all work together on this platform, avoiding the coordination of some production problems such as price reduction, rush orders, or even specification modification.

At the same time, our service time has been saved by half. "

Huang Guanhua said.

This way of alliance with customers was approved by Shi Qing Island, chairman of Wujiang Fuhua Weaving Co., Ltd.

According to Shi Qing Island introduction, Fuhua's industrial chain, a very important link is the customer alliance.

Fuhua has established close cooperation with upstream and downstream key customers, established thousands of suppliers database, managed suppliers, graded suppliers regularly, and implemented joint procurement to ensure the quality of supply chain.

Internal and external suppliers are divided into raw materials, grey fabrics, equipment, spare parts, accessories, and service management. Technical evaluation criteria are set up for each supplier, and each of them is evaluated for strength suppliers.

It is understood that Fuhua has already established cooperative relations with 2000 suppliers.

According to the introduction, Fuhua also keeps improving customer archives, filing special records for key customers, key customers, brand customers, and constantly improving customer's credit evaluation, contract evaluation, value assessment and risk assessment, so as to reduce business risks.

According to the order quantity, cooperation time and credit rating, the credit evaluation is carried out on enterprises. The results are divided into three categories: A, B and C. The companies with high reputation, large orders and good development prospects are classified as a.

A determination:

Building green supply chain

Under the guidance of green civilization consciousness, the European and American countries first put forward the design concept of "green clothing" to promote the green environmental protection of the textile and garment industry. Its content can cover every aspect of clothing production and consumption behavior, that is, the green environmental behavior of the industry should be permeated in the whole industrial chain, not just in the traditional sense of production.

In terms of China's textile industry, in the traditional process of "spinning, weaving, dyeing and finishing", the chemicals, such as oxidants, catalysts, flame retardants, detergents and other chemicals used in the production process, will be used in dyeing and printing processes, such as dyes, formaldehyde and halide carriers and heavy metals.

The production links of textile and clothing are still heavy polluting and energy consuming industries.

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In the consumption link, can consumers form the idea of "one coat and more", increasing the utilization rate of each garment, truly achieving green consumption, and making sure that department stores do energy saving and emission reduction?

All these will be an indispensable link in the green supply chain of textile and clothing.

Huang Guanhua, executive director of Xu Rong Group, told reporters: "for textile and clothing green supply chain, I have a more clear concept called" carbon neutral ".

In all manufacturing processes, we should try our best to take measures to neutralize the carbon dioxide discharged, which is a responsible supply chain.

In our VFM platform, we can reduce travel and reduce carbon emissions because we can process pactions on a unified platform.

It is worth noting that from the perspective of the development of textile and garment industry, the low cost competitive advantages such as cheap labor will gradually weaken or even disappear, and environmental protection, resources, land and other constraints will become increasingly prominent.

Sun Ruizhe also said that resources for textile and garment industry is a serious and practical problem.

"We expect that by 2040, the total demand for textile fiber will exceed 1 billion tons, and last year, the world's total fiber consumption will be less than 71 million tons.

However, the problem is that the growth of resources available for fiber is limited. At present, China's cotton planting area accounts for 3.9% of the total crop sown area, and more than 90% of raw materials for chemical fiber production come from oil. China's dependence on crude oil and chemical fiber monomer imports is difficult to change in the short term.

Industry development is based on the concept of circular economy development. "Reduction, reuse and resource utilization" is its resource consideration.

Voice

Exploring and promoting the innovation of textile and garment industry chain will help optimize and reorganize various links of the industrial chain and enhance the comprehensive strength of the textile and garment industry.

The new advantages of China's textile and garment industry chain will help to guide structural adjustment, industrial pfer and industrial upgrading.

- Zhang Li, director of consumer products division of Ministry of industry and information technology

Strengthening the management of supply chain and building a healthy and sustainable supply chain of textile and apparel are important measures for upgrading and structural adjustment of China's textile and garment industry, and also a favorable guarantee for promoting China's textile industry from big to strong.

- Wang Tiankai, vice president of China Textile Industry Association

In the past, our brand has grasped the opportunity of market development, and has done a lot of work in channel construction.

But the next step should be more efforts from the whole supply chain management, that is, information technology, quality, color, social responsibility and so on.

- Sun Ruizhe, vice president of China Textile Industry Association

Whether or not we can manage the supply chain successfully is the key to the success or failure of the future.

Manufacturing service, data service and information systematization are the key to the future supply chain change.

- Huang Guanhua, executive director of Xu Rong Group