The Rule Of Survival Of Zhengzhou Jinsheng International Shoe City (1)

In Zhengzhou's Beijing Guangzhou road, the road excavator is roaring. The sign of "demolition" is even more striking than the "shoe city" sign.

As a major trunk road in Zhengzhou, Jing Guang road meets the bustling crowd everyday and creates a prosperous commercial empire, Beijing Guangzhou road shoe city.

"The flow of people is very large, and there are about twenty thousand or thirty thousand people a day." A businessman named Zhu Xing, a shoe manufacturer in Beijing Guangzhou road, told the Economic Observer newspaper.

6 small shoe cities spread all over the road, and 5 property rights units and 6 management units have been formed. This also restricts the pace of market upgrading and transformation, and rows of shabby greenhouses are still playing the market transaction of original ecology.

Even so, the market share of Beijing Guangzhou road shoe city, which was founded in 1994, has occupied half of the domestic shoe industry.

Jinsheng international shoe city is here.

In the 6 small shoe cities that divide and rule, Jinsheng international shoe city signs are more eye-catching. Zhang Chuanwei, manager of Jinsheng international shoe city planning department, believes that the development of Jinsheng international shoe city is not optimistic. "Because of the low entry threshold of the footwear industry, a large amount of capital has entered this industry, which has increased competition among peers. We are the first to do business through e-commerce, in order to reduce unnecessary competition."

13 years of escalation and protracted war

The upgrading of a shanty housing is about 13 years.

"Shantytowns have poor sanitation and poor fire fighting. A house is crowded with two or three merchants. Many owners are in a tight storage space. They can't meet the needs of the premises, and they need to rent accommodation far away." Zhang Hong, a businessman who has been in the market for many years, said.

As early as 1997, there was a step of upgrading and upgrading of small shoe city. The continuous market infrastructure has basically stopped the whole market operation, and the turnover has begun to decline. This upgrade war is 13 years. Jinsheng international shoe city has also been hit.

But until now, the problem has not been completely solved. Zhang Chuanwei pointed out the mystery: "because property rights belong to 5 families, as long as one does not agree, there is no way to carry out joint transformation."

6 families Letao Without a common management unit and coordinating body, the seemingly simple upgrade problem is more difficult.

In fact, in 2004, 6 companies had coordinated the establishment of a company to coordinate the small shoe city in the shoe city. But for various reasons, the company finally aborted.

"The whole business of Jing Guang road shoe city has been reduced from the highest 2 billion yuan in 2003 to 1 billion yuan in 2008." Zhang Hong said.

So the first and second line brand headquarters of footwear industry began to withdraw. "Moved away from Leonardo, Goldlion, crocodile [0.49 1.04%], Bingdu, Anta, PEAK, Montagut, red dragonfly, Mu Linsen, and so on." Zhang Xiuwen, former general manager of the 27 district trade two company, one of the original property units of Beijing Guangzhou road shoe city, said, "now there is no more."

The upgrading and transformation of the 6 business units and the reconstruction and demolition brought about by the widening and reconstruction of Beijing Guangzhou road have brought the entire Beijing Guangzhou road shoe city, including Jinsheng international shoe city, into a long "labor pains" period.