Blue Village Shoe Industry Promotes Rapid Development Of New Countryside Construction 2

Qingdao Shuai Shuai shoes company is originally a small handicraft workshop in Lu Jia Bu Village. Its processing area is too small to carry out assembly line operation, and only 100 thousand pairs of leather shoes are produced annually. After encouraging the government to enter the processing area, the government built more than 4000 square meters of factory buildings and installed 2 automated shoe making lines. The annual output reached about 800000 pairs, and jumped to a higher level of development. This year, the town government has promulgated policies to give priority to the leather shoes enterprises that invest more than 10 million yuan a year, and the annual production of 500 thousand pairs or more, and attract the key enterprises of shoe making to collect products from the boutique shoe processing areas and the private processing zones. At present, they have reached the intention with 20 shoe making enterprises. At the same time, we should give priority to such enterprises in product quality testing and establishing Party organizations, so as to provide a good policy environment for training leading enterprises with output value of over 100 million yuan.

The cluster and scale effect of industrial development appear. The development of women's shoes industry in blue village has already formed a relatively perfect industrial chain and the largest characteristic cluster of women's shoes in the north of China's Yangtze River. In the rural and urban low-grade leather shoes, especially women's Leather Sandals Market, Blue Village Shoes have strong influence. In 2009, the leather shoes industry in the whole country was growing against the background of the global economic crisis, accounting for 1% of the total output of all kinds of shoes in the country.

How can small township products go to big markets both at home and abroad?

"Why does the same factory produce the same product with different brands? Its sales and prices are quite different. This is the value and charm of the brand. Therefore, in the era of brand consumption, we should cultivate and build our own brand. Famous brand This is especially important. In the past, most of the blue village's production was low-grade women's shoes. The original price was low, and the profits of each pair of shoes were two or three yuan. The good news was that small profits and quick turnover were good. In fact, the brand was not played out, and the value was difficult to manifest. Talking about the strength of the brand, mayor Qiu Xing analyzed this way.

The foundation of brand is quality. For this point, the blue village has a bitter memory. Many years ago, the blue village leather shoes were called "shoes by the consumers" and became synonymous with inferior leather shoes. The root cause of this problem is the quality of shoe material. Because the quality of local shoes is not good, the quality of local shoes is not good enough, resulting in the phenomenon of breaking the bottom and opening glue. People buy back, the mud can not wear out for a long time, there is a problem, the market was weak.

No quality, no market No brand, no tomorrow. The decision makers in blue village are soberly aware of the seriousness of the problem. They are determined to grasp the quality of products and cultivate the brand at the same time. To this end, they introduced the Qingdao Nan Guang resin technology service center, promoting the use of high quality resin adhesive, adopting new technology and new technology of shoemaking, improving the quality of products, and thoroughly solving the problems of breaking the bottom and opening glue. On this basis, they actively guide the vast number of processing households to keep pace with market trends and design more updated leather shoes at the right time. A new variety can be launched every two or three days in the peak season of sale, which has been synchronized with Zhejiang Wenzhou leather shoes, especially women's sandals.

Quality is up, grasping brand cultivation, improving product added value and expanding industrial influence are the top priority. They realized that the expansion and development of shoemaking industry cluster is far from enough. The low price and low added value products are hard to adapt to the increasing consumption demand. We must accelerate the change of the reality that the blue village shoe industry has brand and no brand name, and take the road of brand innovation with high added value.

To this end, blue village issued a brand incentive method to encourage enterprises to strengthen product quality inspection and enterprise quality system certification, introduce advanced technology and high-level talents, speed up product innovation, create famous brand, and improve added value of products. The Party committee and government at the higher level attach great importance to the brand building work of the blue village shoe industry. In 2008, the Qingdao municipal government held a "one village one product" on-site meeting in blue village. The leaders of Jimo municipal Party committee and municipal government took charge of the accreditation of brand in person. At present, 42 shoemaking enterprises have passed the ISO9001:2000 international quality system certification. In terms of brand cultivation, we should focus on the brand promotion and promotion work of enterprises with more than 600 thousand pairs of leather shoes annually, instruct the shoe-making enterprises to do a good job in the declaration of famous trademarks (famous brands), and make a heavy reward for the famous brands. At present, they have won one famous trademark in Shandong, one famous trademark in Qingdao, and formed a reasonable brand echelon. This year, 6 enterprises were organized to participate in the declaration of famous trademarks in Shandong and Qingdao, so as to ensure that 1 famous trademarks in Shandong and 2 famous trademarks in Qingdao were created during the year. Qingdao Xin Bai Xin shoes company before the establishment of famous brand, the average profit of each pair of leather shoes is only 1-2 yuan. After winning the famous trademark in Qingdao, the added value of the product is greatly raised. On average, each pair of shoes can earn 10-12 yuan, and the profit has increased by 5-10 times.