Nike Has Been Named &Nbsp For Seven Years, Sina Sports Pressure Is Increasing Rapidly.

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Recently, when the 2010 World Cup in South Africa was in full swing, some netizens broke the news that Nike, which had been named sina sports for 7 consecutive years (Nike), did not appear in the sina sports Title advertising position.

As the largest sponsor of sina sports, this time

7 years of fame

Enquiring about the previous database of sina sports channel, since December 3, 2002, Nike began to name sina sports. Since then, it has been named every year. By 2009, Nike has been running the title advertisement for 7 years in sina sports.

But in 2010, sina sports naming was a blank.

In this regard, some netizens speculated that

According to the sources, Nike has been discussing with other domestic gateways for naming cooperation.

Famous advertising is surpassed by rivals.

As we all know, Sina has been on the sport for many years, and has been in the position of "sports brother" for many years. Losing the support of Nike, the top advertiser, is bound to be affected.

As early as 2006, Sohu sports announced that it had won the exclusive right to report the Beijing 2008 Olympic Games and joined hands with Adidas. These two actions became the killer of Sohu sports against sina sports.

After that, the battle between Nike and Adidas runs through the development of sina and Sohu.

Losing the absolute superiority of the Beijing Olympic Games report will undoubtedly damage its brand for sina sports.

In July 15, 2008, Sina, which always dominated by the portal, fell into a passive position. Finally, it had to ally Tencent and NetEase.

At the moment, the world cup such a global event, sina sports has not tens of millions of advertisements, naming the list, this is unthinkable.

Compared with other portals, Tencent sports and Sohu sports have won the title advertisement besides NetEase sports.

In the operation of the gateway sports channel, brand advertising occupies the absolute position of its income, and the brand advertising is also closely related to the content and influence of a website.

Prior to this, the Southern Metropolis Daily reported that in the world cup report, Sina's exclusive reports, thematic planning quantity and synchronous video live broadcast were all overtaken by others.

There are various signs that sina sports's position in the gateway is going downhill.

Although sina is still living in the mainstream, Zhu Zhijun, the executive director of the Huambo company and founder of TechWeb, once said in micro-blog: "what did those mainstream companies contribute to Sina? Nothing! First, no advertising, causing Sina to buy traffic. Two, every day, besides showing themselves, they do not pay to Sina.

Three, Sina dropped from the first to eighth, and the mainstream people were harmed.

As the industry has said, "the Internet industry creed is that only the first is not second. If sina is surpassed by other portals in the sport of becoming famous, it will be the last big crisis for Sina."

Today, in the four major portals, sina is still the single most business. When many outlets are eating up the Internet advertising market, how to continue to strengthen the core business brand advertising is the biggest pressure of sina and the most urgent problem for Sina at present.