Beijing Jia Lian Lihua Uniform Research Institute Pioneered Professional Uniforms Research And Development
Professional clothing is a new subject in the traditional clothing industry. It is different from fashion, but has a more unified and standardized positioning and a deeper understanding of clothing culture.
At present, in the developed countries of Europe and the United States, the uniform industry has long entered the era of brand. In the large market of hundreds of billions of dollars per year in overseas uniforms, more than 60% of the products come from China, but Chinese enterprises have long been playing the role of manufacturing processors. The Chinese uniform brand in the international market is basically in the blank state. According to the relevant data, the demand for uniforms in China is hundreds of billions of yuan each year, and the development potential of the uniform industry is huge and the prospect is broad. As enterprises attach importance to image consciousness, China is increasingly improving. Uniform industry After years of development, it has emerged from the "big clothing system" and become a relatively independent trend of the clothing subsystem.
In June 29th, the founding conference of Beijing Jia Lian Lihua uniform Research Institute was held in Beijing. Beijing fashion company, which has 16 years' experience in professional uniforms at home and abroad, and Beijing Institute Of Fashion Technology jointly established the Beijing Jia Lian Lihua uniform research institute with Beijing Institute Of Fashion Technology.
Wang Tiankai, vice chairman of the China Textile Industry Association, former director of the Ministry of Foreign Economic Research of the State Council Development Research Center, Zhang Xiao Ji, Dean of Beijing Institute Of Fashion Technology, Liu Yuanfeng, former director Jia Luqiao of the Chinese Academy of textile science, and more than 100 representatives from the industry, including representatives, guests and media, attended the founding meeting.
The profession clothing industry is different from the general clothing enterprise, belongs to the creative industry category.
At home, China has not yet been recognized by the market as an excellent brand.
The reasons for this are that low market access threshold, weak design and research capabilities, lack of standard standards, inadequate after-sales service, and lack of professionals are all the problems that restrict the healthy and healthy development of uniform industry.
With the rapid development of China's economy and the growing demand for uniforms, foreign uniformed enterprises are already eyeing them. Some international uniformed predators already have plans to enter the Chinese market.
Under such a situation of internal and external troubles, China's uniform industry needs to be upgraded.
Against this background, Beijing
Jia Lian
Lihua uniformed Research Institute, Beijing Institute Of Fashion Technology, academic research superiority, China Textile Industry
association
Support from all sides, such as the cooperation of Chinese Academy of textile science and other institutions, is committed to building a domestic R & D center, which is the most advanced and professional uniform product in China.
According to Zhang Lijia, director of the uniformed Research Institute, Jialong Li Hua will unite all sectors of the society to make use of the 8 central bodies under the 5 major platforms, such as professional R & D design, information exchange, professional consultants, excellent enterprises and product promotion, and industry standard construction. They are committed to overseeing the development of all kinds of functional products, creating information exchange platforms in the uniform field, providing professional technical consultants, training professional uniform personnel, and improving the standards of all kinds of uniform industries.
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