Yang Shibin: Building Up The Platform To Welcome The Knitting Age

Yang Shibin, director of China knitwear industry association, talks about knitting Expo.

If we want to choose a festival for knitting, it is undoubtedly in August of each year that all elements related to knitting are presented before us. If we want to read all aspects of the development of knitting industry in China, China International Knitting exposition is undoubtedly a good window.

Although there is still a period of time before the opening of the exhibition, Yang Shibin, director of the China knitwear industry association, has led us to appreciate its style and features.

Play high and high

"Compared with most exhibitions, our exhibition is very special."

Yang Shibin's "special" is mainly reflected in the way of inviting the exhibition. "From the first exhibition in 2007 to the present, we have been adhering to the idea of high flying and high beating, and always adopt one hundred percent directional invitations.

Instead of attracting investment, we invite them to invite the best companies in the industry to show them.

Yang Shibin emphasized the difference between "display" and "exhibition". "We must first show the bright spot of enterprises, compete for the right to speak in the industry, and let the excellent products in the industry be seen by the buyers or local leaders, so that they can feel the contribution made by the enterprises in the progress of science and technology, environmental protection and labor protection.

For enterprises to create a market environment, and then produce a good purchase, this purchase will not be the price, because so much effort and cost should be able to get a better return.

Let people see the valuable things that enterprises do for the society. I think such exhibitions are more meaningful, not just trading functions.

In Yang Shibin's view, the knitting Expo is a platform built by the trade associations. On this platform, the real leading role is the exhibitors.

"We hope to build up the platform so that the business will be seen by more viewers."

Yang Shibin said that although he humbly pointed out that it would take at least 5 years to truly build the platform, but it is easy to see that the knitting Expo has been growing in recent years.

"The exhibition area of this year's knitting fair still maintained the scale of 11 thousand square meters last year, originally intended to expand 50%, but there is really no surplus."

Yang Shibin said that last year the knitting Expo has achieved very good social effects, so that all sectors of the society can see the development achievements of the knitting industry.

This has also contributed to the smooth progress of the exhibition this year. "So far, the booth has basically been locked up. This year's theme will emphasize more on technology and production efficiency, especially on the improvement of production efficiency brought about by the industrial chain technology. We should gradually guide enterprises to consider more cultural connotations and pay attention to the form of cultural expression."

Yang Shibin said.

Promoting industry development in many ways

In Yang Shibin's eyes, the development of the knitting fair is not independent. Its development trend should be considered in the context of the whole knitting era.

"In the national" 12th Five-Year plan ", the growth of volume will no longer be the focus of the textile industry. We should pay attention to the improvement of soft power.

The new era of knitting is coming. It not only requires us to have good products, good technology, high labor productivity, good environmental governance, including social responsibility, but also need to consider in terms of industry standards, industry trends, cultural brand building and color utilization. This is what we want to do at the exhibition.

Instead of emphasizing paction volume, we are doing the market.

We want to

Yang Shibin is full of confidence in the future development of knitting industry. This year, some changes in the industry have made him very optimistic about this year's knitting exposition.

He said that the most encouraging change in the knitting industry in the first quarter of this year was the marked increase in orders. The two sides of the whole production and sale, both domestic and export orders, were in good condition.

"There are two reasons for this: first,

Besides, there has been another great change in the industry since 2009.

Yang Shibin said that this change is mainly manifested in two trends. The first is that the supporting role of large enterprises to the industry is stronger and stronger. For example, Qingdao is the development of Ningbo, Shenzhou, the total sales volume of these enterprises is over 6 billion yuan, and net profit margins are all above 12%, and are among the best in the industry.

Another trend is the massive shift of the whole industry. Yang Shibin said: "this pfer is divided into two aspects, one is the rapid pfer to the central region. The former 10 provinces are Shanghai, Guangxi, Sichuan, Chongqing, Beijing and Heilongjiang. But in the year of Shanghai, the former 5 are Guangdong, Zhejiang, Shandong, Shandong and Shandong, and the latter 5 provinces are provinces, cities, provinces, and cities.

On the other hand, it is moving abroad, and now our country's knitwear is mainly pferred to Kampuchea and Bangladesh.

This is somewhat similar to the current international purchase order, that is, the proportion of international procurement in China is very high, and now it is also shifting to Southeast Asia due to cost pressures.

Yang Shibin said.

As the industry's "

Transformation in inheritance

From the introduction of Yang Shibin, it is easy to see that this year's knitting exposition has continued many practices in the past, such as directional invitation to exhibitors, etc. at the same time, some new changes are also taking place.

"We are ready to cooperate with some organizations this year, for example, the cooperation with upstream is increasing. Many equipment dealers and raw materials traders will participate in the knitting Expo.

In addition, the changes in underwear become more apparent. Some outdoor sportswear will be exhibited at the exhibition. Some conventional knitwear, such as T-shirts and traditional underwear, are going to fashion. "

Yang Shibin said.

There are many notable points in the audience organization.

"We are doing two things now.

First, we started a roadshow from last year. This may be the first time in the history of the exhibition. This year this form will continue this year, and there will be some new changes.

Second, in the market organization, actually began to cooperate with China bazaar the year before last, but there are some technical problems have not been handled well.

Last year, it improved a lot. Last year, there were more than 300 stores.

This year the number continues to increase to more than 400, of which the growth of shopping malls in Northwest China is more obvious, and most of them come from people who have decision-making power in purchasing.

The invitation of shopping malls is a very successful practice for Yang Shibin. "There is a very large database in the textile industry branch of the Trade Promotion Council. This database is an extremely valuable resource for the exhibition. When the directional invitation buyers become a convention, these buyers will gradually form a habit. They will come to the exhibition every August to have a look."