Fu Sheng Velvet: Expect Big Belt

　　 Velvet cloth sofa, high-end Latest fashion Curtains, air conditioners... Recently, a businessman in Shanghai visited the exhibition hall of the Zhaofeng knitting company in Fuxin town and immediately reached a cooperation intention with him. "Velvet products" so far, "people in the boudoir do not know", if the government can lead the integration of resources, the development of business clusters, start the "prosperous and velvet" this regional brand, will be able to achieve better prospects for development. He said.

Registered collective brand

Velvet is the traditional industry of prosperity. In 1980, the first velvet factory in the province was founded in the village of Ni Jia village, Fu Sheng Town, and became the birthplace of the velvet industry in Zhejiang province. However, due to low technology content and few specifications and varieties, "Fu Sheng velvet" once fell into a low ebb. So far, many enterprises still produce rough products, road products and low value-added products, and some even do not have registered trademarks. They are scattered in operation and low in market awareness. Since last year, four or five velvet enterprises have been shut down in the town.

According to the insiders, the regional brand of "Fu Sheng velvet" is relatively high in gold content, and it is a "golden signboard", which needs to be nurturing, protecting and further developing. The government should make full use of this advantage to register a collective brand known as "loud" and "high recognition", so as to promote the prosperity and development of Fu Sheng velvet enterprises.

　　 Looking forward to the big belt

At present, the main obstacle to the development of velvet industry in Fusheng town is the decentralization of enterprises, the "similarity" of technical equipment, product grades and sales network. Lack of leading enterprises in the region leads to the lack of "engine" for industrial clusters.

"Zhaofeng Velvet weaving "4 Enterprises above Designated Size" are the leading enterprises of Fu Sheng's Velvet industry. But the rest of the flat enterprise production scale is small, can not resist the fierce market competition pressure, in the shutdown or half shutdown state. Pan Genfu, President of the town velvet Industry Association and general manager of "Feng Sheng Textile", said, "trains run fast, all depend on the headbands." The association should play an active role in integrating resources from all sides with complementary support from the government. "For example, leading enterprises can help small businesses to provide technical sales, help them achieve healthy development, and some small businesses can also carry out OEM production for leading enterprises." He said.

　　 Formation research and development core

According to the insiders, the traditional velvet products are in the stage of transition from maturity to decline, and the development of substitutes is fast. Enterprises should do something to increase the new characteristics of products, develop new uses and develop new markets.

At present, enterprises such as "mega velvet weaving" have set up their own R & D centers. Each year, hundreds of new products can be developed by themselves. The added value is greatly improved. However, some enterprises are obsolete and have poor R & D capability.

The industry suggests that a new product development center of velvet industry can be set up in the town to play a leading role in innovative enterprises, providing technical support for traditional enterprises and promoting transformation and upgrading together so as to achieve healthy development together.