"Lady House" Boss'S Entrepreneurial Story

The explosive version of Gypsy curls, the typical ladies house style - lace tops and layers of skirts, even stockings with lace, are exactly the same as those we see in the poster of the ladies' house, but with a mature face.

I was surprised to see such a complete body. Now few people choose to wrap themselves in it.

Kuang Zi feels that his clothes are suitable for thirty year old "mature girls". I don't know how she defines "mature girls". According to my understanding, though mature, she is still holding her life like her.

The plum garden in her hometown is the first stage for her to perform the Swan Lake.

Lady house

Where dreams come true

In 1991, Kuang Zi, 26, went down to Shenzhen, where she opened the first "Ladies' house" store.

In the past ten years, "Lady house" has grown up rapidly. So far, more than 100 chain stores have been opened in the whole country and become the support brands of young women.

For this achievement, Kuang Zi's greatest feeling is not the hardship of success, but the joy of dream.

"I am a very sentimental woman when I founded this brand because I dreamed I was the elegant lady in the story."

Kuang Zi, a graduate of her kindergarten teacher, loves listening to music, reading novels and watching plays, especially classical dramas.

"In comparison, I prefer watching tragedies, and tragic beauty can not be replaced by any emotion.

Happiness is good, but I think it is very short, and tragedies often make me sob for a long time.

Kuang Zi's clothing series often comes from drama stories.

When she is infected with a story, she will come to herself and regard herself as a character in the story. At this time, she desperately wants to show this emotion in some way, so she has the inspiration of creation.

Prairie cottage, green wilderness, Valentine's Day roses, spring river flower moonlit night, black and white nobility, Swan Lake, lotus pond moon, Offe Nia, forest queen...

Kuang Zi's clothing series designed for the ladies house almost can find the shadow of classical drama.

"When I was inspired by design, I completely fell into something.

Wuhan

Where dreams begin

Kuang Zi lived in the vicinity of Hua Shi when he was a child. For that childhood, Kuang Zi was very reluctant. Sometimes he even imagined that he still lived in his childhood. "At that time, there were some European buildings around my house. I looked at them from childhood, and imagined the life of fairy tales. I felt like a fairy tale.

Besides drawing, Kuang Zi can knit woolen hooks.

Although not studying fashion design, Kuang Zi was born with this gift.

No doubt, childhood life has great influence on Kuang Zi. "I like East Lake, when I used to go to the lakeside and play plum garden, these were my inspiration for creation."

daughter

"Little lady"

Kuang Zi gave birth to her daughter at the age of 38. "I have always wanted a daughter to reconsider the need and footprint of growing up from childhood to growing up.

On the other hand, as a designer, when I really appreciate the growth of girls, I can design better works.

Even a little girl, she has the same request for clothes. She needs to be beautiful and comfortable, and I can know everything from my daughter.

When her daughter was 6 months old, she became the image spokesperson of "little lady".

In her body, it is clear that she can also feel the wishes of her mother. For any mother, her daughter is a little princess in fairy tales.

On the poster, she wore a dress designed by her mother and a look of a naughty lady.

I wonder if she has the same dream as her mother.

Life

Forever in the story

Kuang Zi told us proudly that her design room was very large and arranged like a palace in a fairy tale.

Because he can truly live in his dream, Kuang Zi loves every day of his life.

No matter how life changes, my dream has never changed.

Now I can do what I like and continue my fond dream.

If a person's life can live in a dream, it is a luxury of happiness, so I am very lucky.

Kuang Zi always loved the ladies' style clothes, so she always kept this dress up. Even when traveling, people were wearing T-shirts and jeans. She still insisted on a full set of ladies dressing and never changed.

It's too personal. Even if you walk on the streets of Paris, you will get a lot of attention.

"My son asked me why the people in the street looked at me, and I answered because my mother was very special.

He asked again, "why is it so special?" I asked him, "what's wrong with it?" and then he was happy to say, "yes, my mother is beautiful, so everyone looks at you."

This is the Kuang Zi, like a princess in a fairy tale, living in his own spiritual world at ease, happiness and satisfaction.