The Successful Pformation From The Counter To The Boss

"Female entrepreneurship competition", the only winner of the first prize, is a young girl born in 1982! Her identity is the general manager of Nanjing wonder Clothing Co., Ltd.

Reporters yesterday found the 21 year old entrepreneur, Cheng Xi, who had just finished her study at the MBA New Year Forum in NANDA.

From counter to open

In 1997, Cheng Xi did not work steadily after graduating from junior high school, and worked as a salesperson at the underground shopping mall in Confucius temple.

For more than 1 years, the counter has sold clothes specially, Cheng Xi has summed up many skills of selling clothes: how to talk with different customers, how to quickly find out the shopping psychology of customers, and how to sell clothes successfully.

Cheng Xi has a little "

A small shop less than 20 square meters in the underground shopping mall of Confucius temple is the beginning of Cheng Xi's entrepreneurial career.

The monthly rent of 3000 yuan, the purchase fee of several thousand yuan, the little girl really ventured into the world.

To buy goods, she has to run 1 to 2 times a week in Hangzhou.

"More cars at 9 o'clock in the evening, more than 4 o'clock in the morning on the second day, and rush to the market to pick and load the goods, because at noon 11 o'clock will have to ride back to the original car, so nervous as to fight."

Registered garment factory encounters Waterloo

After 2000, the neighbors of Cheng Xi's shop saw her business well and followed suit.

The same style of clothing makes it difficult for all businesses to do business.

So, Cheng Xi, who had an idea, invited two tailors to make changes in their clothes according to their own judgment on fashion.

The straight skirt turned into a bevelled skirt, long sleeves blinked into seven points sleeves - immediately making their own clothes distinctive, and business naturally flourished.

With the successful experience of changing clothes, Cheng Xi did not "settle down" and decided to set foot in the garment industry.

In May 2001, with the support of family members, Xiaoxi garment factory was established and hired dozens of square meters of workshop, mainly engaged in garment processing and sales.

This Cheng Xi has been choking a great deal of water - the savings of 200 thousand yuan, all of which have been lost for half a year.

"I didn't understand anything at that time.

Without knowing the machine, it started with 12 sewing machines. Later, it was known that the buttons, buttonholes and pressure liners were the same. When they were not able to understand the fabric, they were slaughtered for tens of thousands of dollars at a time. They did not know how to manage, and when they came to work in 20, they were in a mess. They did not know the market, where to send the clothes produced, and what could be accepted by the consumers? "200 thousand yuan" Tuition "also made Cheng Xi grow up a lot.

Little girl reinvented "wonder"

In the face of failure, Cheng Xi kept the most valuable common sense.

Using spare time to recharge, modestly seek advice from experts and borrow 70 thousand yuan from relatives: Cheng Xi finally got out of the predicament, and small factories entered a healthy development.

In early 2003, the original enterprise was renamed "wonder Garment Co., Ltd.".

To open the retail market, the "wonder" brand has 4 direct selling outlets and 3 sales outlets in Nanjing.

How to design clothes that are fashionable and beautiful and conform to the actual market demand? Cheng Xi has one set: combining the design works of the Nan Yi students who have paid for the collection with the experience of their own teachers, to ensure that 1 new clothes are listed on the market in 1 weeks, and that "boats are small and good turn around". Each of the thirty or forty items is made to explore the market reaction. It is understood that the "most spectacular" casual winter dress has sold more than 6000 pieces at once.