Who Will Create "Chinese Style" Fashion?

Wear cheongsam!

Wear Hanfu!

Wear "54 suits"!

In the past June "graduation season", the graduates who wore sad parting and dressed in nostalgic clothes settled in their youth.

In recent two years, taking pictures with "special graduation dress" has become a campus fashion, and has given birth to many business opportunities.

A businessman in Hangzhou who rents out "54 student clothes" has a monthly income of nearly 100 thousand yuan, which surprises the boss himself.

Some graduates buy cheongsam in dress, or customize Hanfu in factories.

This kind of graduation dress is distinctive and has nothing to do with international fashion trend. It is a fashion formed by graduates spontaneously and reflects Chinese traditional culture.

Perhaps we can simply attribute this phenomenon to novelty psychology.

After all, for most "80" and "post-90s" students, the pursuit of international brand names is the right way of fashion.

Wearing Nike always feels superior to wearing Anta, let alone wearing antique clothes left by their grandparents or even their ancestors.

Then who are wearing the antique clothes?

Especially wearing it as a fashion?

It is interesting to note that in some important occasions, some celebrities are wearing well-designed jacket or slant cheongsam, which shows their cultural taste and their own fashion taste.

The "antique" fashion is usually "60 after", "after 50" or older people.

Indeed, we really can not imagine how Han Han, who loves racing car, will be dressed in exquisite tunic.

However, we can imagine that 30 years later, Han Han was wearing a dark linen shirt, holding a pot of fragrant tea, and looking at the distance for meditation.

We often feel that Westerners look elegant and dignified in black evening gowns. From young handsome men to old gentlemen, they can wear a very formal and exquisite feeling.

But Chinese men seem to be better suited for middle aged and elderly people in wearing a pair of dress.

And, as long as possible, I believe that most Chinese are more willing to follow western costumes and etiquette.

Referring to the attitude of the developed countries to traditional dress culture, we are far from enough to treat our traditional costumes and do not form a modern dress etiquette culture with Chinese characteristics. Therefore, Chinese dress etiquette is still in the stage of no chapter to dress in disorder.

But it also means that a vast market needs to be nurtured.

There is a saying in the business world that first-class enterprises do standards, second class enterprises make brands, and three generation enterprises make products.

What is China's modern dress etiquette culture?

How should Chinese people celebrate important festivals?

This is the "standard".

Who can say clearly this standard, who is the first-class enterprise in this market.

This is obviously not what an enterprise can do. Perhaps, it is necessary to set up an organization to set up some excellent enterprises with long-term vision, and then invite some scholars and scholars who have different strengths in traditional Chinese dress culture to draw lessons from Western costumes and etiquette to jointly study and promote this process.

We are in an era of cooperation. It is difficult to make a breakthrough in individual combat. Now the "King" should be the best and most cooperative group in resource integration.

China's garment industry has stepped up from the "big power" to "powerful nation". It is believed that the creation of China's modern dress etiquette culture should also become the inevitable choice and historical mission of our generation of clothing people.