Businessman: Why Does Nanchang Hongda Clothing Market Have A Desire To Grow Flowers?

"It has been almost two years since the opening up, but the market is still not popular, and most of the time it is losing money." Many clothing bosses in Hongda clothing world of Nanchang mentioned. Management situation Sigh all the time.

According to many businessmen, since the opening of Hongda clothing world in December 28, 2008, most owners' business is not ideal, even with the expectation value before opening. Hongda clothing world is at the gate of Hongcheng big market. It can be said that it occupies a golden treasure. No matter from the traffic and shopping environment, it is more than the clothing in Hongcheng big market. Wholesale market Good, but what causes the business to be so light?

The recent cold spell in Nanchang has not affected the enthusiasm of the bosses in the clothing market of Hongcheng large market C district. Here, there are all kinds of accents, and the people who carry the big bags are coming in endless stream. Compared with the bustle of C, the Hongda clothing world, which is separated by 100 meters, is cold and clear. Although shopping environment is like high-end shopping malls, but in attracting customers, Hongda clothing world is still inferior to the C clothing wholesale market with poor environment.

"My position should be very good, but business is not good enough. The highest turnover on the day is only two thousand yuan. And I am in the wholesale market in Hongcheng big market, the highest turnover can reach 50 thousand yuan a day. A booth owner in Hongda clothing world bored with computer games to kill time. "Business is still a little better in the peak season, and it is a loss in the off-season. No way, we can only boil down slowly and wait for the market to heat up gradually.

"The market has been open for a year, and we have many ways to manage it. At present, some achievements have been achieved. Although it is not very satisfactory now, the sales of owners are getting better and better. The head of Jiangxi Hongda commercial operation Co., Ltd. said, "any newly opened commercial market has a growth process. Compared with 16 years of wholesale clothing market in Hongcheng big market, the clothing world is still a baby under the age of one year. The clothing wholesale market in C District of Hongcheng big market has already had the brand effect, and has a batch of loyal customer groups. So, to Hongda clothing world, wholesale customers are few.

In order to improve this situation, Hongda commercial operation Co., Ltd. also wants to do something about it, and improves its hardware and software. For example, hardware is ready to build T stations in the building and other supporting measures to facilitate the owners to display goods, software is built in the owners of the integrity of shop system, create integrity businesses, attracting passenger flow.

" Hongda clothing When the world opened, it coincided with the international financial crisis and the whole economic environment was not good. For the long-term development of the market, we need to warm up with the owners. The official said, "Hongda commercial operation Co., Ltd. in 2009 carried out promotional activities in all counties of the province, in order to establish brand and expand its influence. In order to support the owners, we implemented the policy of differential rent concessions, the highest discount rate of 40%, and have been cashed. We hope that the owners will have a long-term vision and we are all in the same boat looking forward to the spring.

Interview notes

How can a new market mature and grow rapidly in a short time? Besides the hardware of the market, the construction of software can not be ignored. And the establishment of good reputation in the industry is not an overnight thing. First of all, when the development of the market deviates from the original development mode of large stalls, how to introduce new competitiveness and strengthen the service strength of the market becomes the primary problem that many emerging markets should consider. Secondly, a successful clothing market needs a clear positioning. Whether the market is positioned wholesale or retail, or positioning for display must be clear. The popularity of the clothing market in Hongcheng big market C district is due to many years of development. On the other hand, it is also due to the accurate positioning of its wholesale. For Hongda clothing world, whether to follow suit or innovate is worth careful analysis. Grasping the accurate positioning of the market, wearing new shoes without taking the old road, and strengthening the interaction between the market entities and the network virtual market has become a popular topic in many markets, and has also become a new measure to expand its market, expand its influence and strengthen its core competitiveness. On the basis of accurate positioning, a new market can make full use of its own characteristics to make the market go on the road of healthy development.