Display Techniques For Changing Seasons In Clothing Stores
Although fashion apparel and apparel retail industry is oriented by changing trends, a clearer "calendar" is the replacement of seasons in spring, summer, autumn and winter. The key function of commodity display in clothing store changing season is how to deliver product's business information quickly and effectively.
When the commodity is changing season, the main task of store display is to spread the following three information to customers.
1. the consumption season will change (indicating that customers may need seasonal clothing).
2. brand new products to the store (recommended theme goods Series).
3. consumption trends in the new season (guided style / fabric / color / theme design / style consumption trend).
The commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas bear no change during the season. With the same mission, there is a relationship of acceptance and interaction. Among them, the main purpose of display design of window display is to pmit one-way information while the layout of cargo yard is planned. Mainly customer purchases. If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.
Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition. A trend oriented business can often be better than itself. But time passes the seasonal information faster. The impact of seasonal changes on human basic social behavior has been getting smaller and smaller, but the season for apparel retailing is also growing. Inter factor effects remained significant.
Designers and buyers of fashion Brand Company still keep their schedules in season. Among the leading fashion companies, brand managers Designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first set out the season according to the season. Time factor.
The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes. Soon after the snowy new year, customers can. In the window of Paris famous shop Street, you can feel the fashion trend of spring. Fashion is always ahead of fashion, and fashion industry is always in the lead. Schedule in the natural season. Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's ability to guide the fashion trend. The letter will also set the leading image before the rush hour of the window shopping.
The design idea of the window changing theme can give priority to the combination of commodity and seasonal properties. The choice of props will give priority to those pairs. The most sensitive thing of natural seasonal change is plant. The most common plant props are flowers and trees, which are easy to design because of their small size. Therefore, it is more suitable for use in window changing seasons. The use of large arbor props must be changed in order to solve the problem of volume.
On the choice of plant props, display designers must have some basic knowledge of Botany. For example, what are the flowers with season as the growth cycle? What are the trees? Where are the corresponding areas where flowers and trees grow and migrate? These information will be able to be appropriate in the corresponding season. Plant props are used in the fashion brand windows that are suitable for market positioning.
stay Props form Design. Display designers must consider enforceability. Not all natural plants can be shown in limited windows. But Chen's design wisdom can solve this problem. For small and convenient plants, you can use real props, which is also the most effective. Good design. For larger size and difficult purchase of plant props, the display window can be changed through artistic simulation conversion.
KOOKAI brand flowerpots woven with wild flowers and dried vine props, skillfully deduces the seasonal pition information from winter to spring. Green plants themselves Color and commodity color contrast, highlight the protagonist and appear harmonious.
The theme design of StellaLuna's "backyard" is all about high simulation flowers. In order to produce a more realistic "garden" effect, we design. The teacher specially bought the corresponding fragrance, and asked the shop staff to spray before the opening every day. The season information hints clearly, sets off the high quality protagonist image, and shapes man. The wonderful shopping atmosphere has won the hearts of female customers.
Freight yard Season change Look at the combination
From window to freight yard, customers travel through vision to travel from dream to reality. If the window changing theme of the window is full of romanticism, then For commercial reason, the display of freight yard must be centered on realism? C? C highlights the main theme of the new season.
The shopping area and the window area must be combined with the theme and the theme of the shop window. A spring festival, the freight yard looked bleak.
A headache for businesses during the season is the replacement of new and old goods. It is often over season that goods are not allowed to give up the main selling position. Hesitate to step forward. One of the promotional functions of commodities is to increase the turnover rate of goods in the shop by changing the turnover of goods in different time. Marketing different main products series, so that all products in the sales plan should have the opportunity to play the leading role. When changing seasons, new products should be available. It is planned to take samples at different times and gradually replace all over season products with time. Seasonal products are usually considered in season when designing and developing products. Product pition problem, this season products should not rush out of the sales stage, first of all, in the window changing theme change, let out the guide area and window combination area. Transfer the director's right of storytelling to the new season products, and exit the goods area in a planned way.
When a sports fashion brand makes a series of seasonal changes in summer, it will push the summer navigation in the form of the guide platform in the open window entrance area. A series of products, the latest panel wall shelves display a series of thematic products, through the theme of a series of cargo area combination, to convey strong new season product theme information. 。 Inside the cargo yard, there are pitional spring based products.
commodity Changing season to see the leading role
The final purpose of the window design and the design of the cargo area is still the core task of visual merchandising. C? C achieves sales. Customer in In front of the design of the season theme display, the ultimate attention and attention must be pferred to the merchandise recommended by the merchant. If we combine (A.I.D.C.A) buying rules to analyze the function of seasonal theme information pmission, we can find out the essential content of season changing display at a glance.
How can all efforts be ultimately attributed to the product itself? The key is from the window to season theme design, the arrival area combination, and finally to the visual logic of the main push. Directivity should be clear and definite. If you can do the same series of goods with the corresponding visual theme area, you can focus your attention. This is the theme.
The seasonal attributes of clothing products are different seasons and different styles and colors. The style and color characteristics are the basis of actual display techniques. 。 The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage. The 1-2 main characters are the customers who are preoccupied with customers. Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style. 。
The method of store season display design is summed up by ingenious use of props and reasonable partitions, which can be illustrated through the theme of the window and season, and the theme of the season. Product mix and commodity season, the main idea recommended by the main character is to plan, to pay attention to the specific operation and implementation mode in each link, and to realize the organic unity of the theme as a whole. In order to achieve a balanced product pition and new product promotion within a limited season, we should arrange the sequence and steps of commodity performance according to time and space. Pin.
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