Marching Into Office Buildings

Fashion shop

The office building, which originated from the "lost MM concentration camp" in the West ancestral community, is a network layout with the main contents of young women group buying, pfer and purchasing.

The netizens of "defeated version" often buy goods together with group members, distribute commodity information, and organize the users to call "heads". The online purchase requests them to be called "League members"; when new products are released, they are called "open groups"; and the commodities purchased by statistical groups are nearly called "cut-off groups".

When I need to contact, I am not "calling me", but "fly me", set the quota to pick up the goods, and call it "spoils".

There must be a specific location for "spoils".

At first, netizens split the spoils in McDonald's, KFC and some shopping malls in Xinjiekou, but as time went by, more and more people "split the spoils" and disrupted the normal operation of the people.

As a result, the "defeated version" rented a room in the Xinjiekou polybo business center, where it became the "stronghold" of the "defeated version".

Several full-time leaders of the "defeated version" have rented rooms in the office and opened shops.

Gradually, the popularity of this place is getting more and more prosperous. Some people who open shop online also come here.

As a matter of fact, many shops in such buildings are shopkeepers who first opened a shop on the Internet such as Taobao. After hard work, business is getting better and better, and there is a certain fixed population. At this time, a physical store is needed, and at the same time, it is convenient for users to see goods.

The cost of commercial opening is too high. In order to save costs, some people think of office buildings.

Such shops are open to offices, exhibition halls, warehouses and storefronts.

Most of the shops in the building are not only produced by the Internet, but also can not be separated from the Internet.

The biggest difficulty in opening an office is the source of tourists, and many smart shopkeepers solve the problem with the Internet.

The advantage of the Internet is that in addition to letting them send advertisements in an unlimited space, women also voluntarily act as communicators.

Communities, forums, blogs, QQ groups are so developed, who discovers an interesting shop in some place, sends a message on the Internet, spreads all over the community immediately, and many communities are people with similar interests. How high the hitting rate of the target consumer is and how well the publicity effect is good is totally imaginable, which is difficult to achieve in the pre Internet age.

House price

On the other hand, the rental of commercial property opened up.

A few years ago, hundreds of thousands of monthly rents were now available. At present, tens of thousands or even one hundred thousand of them are often taken up.

Rising costs are increasingly eating away the profits of store businesses, and downtown stores are increasingly becoming the "image of losing money making".

At the same time, it is becoming increasingly difficult to enter stores in the department stores.

On the one hand, because of the lack of bargaining chips, domestic brands are unable to get a good location, or are forced to accept high cost of rent or deduction, as well as various fees such as entry fees and publicity fees. On the other hand, due to the fact that the mall is unified for the collection of silver, the settlement cycle is long and some of them are still in arrears, resulting in low receivables turnover and increased cost.

As a matter of fact, in addition to commodities, shop opening in the downtown area is as indispensable as gold, rents and labor. These factors often lead to high costs and make profits very low.

The rent of shops is very high in the cost of merchants. Generally speaking, the cost of site will account for 1/4 to 1/3 or more of its total cost.

On the contrary, the advantage of opening an office is low cost.

In the same big area, the same area, the floor shop is at least 3/4 cheaper than the ordinary street store.

A shop located in the downtown area, with an area of 100 square meters, has a monthly rent of tens of thousands of yuan or even more than ten million yuan. If it is in office buildings, the monthly rent of the same area may be as long as several thousand yuan.

It has to be said that the opening of an office building is actually another kind of survival wisdom under the condition of increasing the cost of opening a shop in a busy market.