II&TT's Costume Legend

No matter how society develops, clothing, food, housing and industry will always be regarded as the 4 basic consumption of human beings, especially as the 4 basic consumption clothes. sunrise industry . According to the information provided by the China Federation of Commerce, the total expenditure on clothing and clothing of urban and rural residents in China in 2007 was 650 billion yuan, an increase of 13.2% over the previous year. At this rate, the consumption of Chinese clothing will exceed 760 billion yuan by the end of 2008.

With the sustained and rapid growth of China's economy, people's consumption concept has also been promoted, and fashion tastes are becoming more and more popular with international fashion. The pursuit of individuality has become the mainstream element of popular culture. Because of its flexible and flexible investment portfolio, short payback period, high return rate and unlimited market capacity, the clothing market has attracted the attention and popularity of many investors at home and abroad. Since 80s, a field Explosive expansion The value of clothing consumption has spread rapidly in China. Since the reform and opening up, the wholesale and retail business of clothing has made the first batch of wealthy businessmen and industry proud in the mainland.

But with the influx of more and more investors, as well as the modern people's clothing consumption concept is more mature and rational, wearing the trend of leisure, diversification, fashion and branding of the multipolar situation makes the clothing market seem to be difficult to grasp. At present, most clothing enterprises adopt the international franchised monopoly mode, which is generally recognized by clothing sales. Developing trend It has even been called "the last marketing mode of clothing industry" by some clothing marketing circles. But the development of the market is never static. It is always innovating.

The manufacturing capacity of China's garment industry has reached the international advanced level, but the product passageway and terminal market have not yet been perfected. So the most urgent problem in the apparel industry is product passage. Brand clothing chain stores have come into being in view of the market demand, creating a professional apparel retail route, walking between the garment industry and the retail industry, and through the division and cooperation with the producers, shortening the middle circulation link, so that the quality products can directly join the terminal at a preferential price.

Super model, super popular, many smart brand business hot clothing world success mode.

The strong development of II&TT has attracted the attention of the apparel retailing industry. Its innovative "double zero" (zero inventory, zero risk, "mode) has attracted much attention. The II&TT development strategy breaks through the traditional chain operation mode, and establishes a sales alliance with the supermarket owners and suppliers, and the three parties join together to form the "iron triangle", sharing risks and sharing profits. In order to reduce the intermediate links and reduce operating costs, we have created "business harmony" and "multiple inkling" around the world. A new pattern of clothing. II&TT's new compound brand chain operation mode has solved several problems of bosses in garment enterprises.

One: avoid the vicious cycle of high investment and low output in the terminal.

The malpractice brought by the terminal of the shopping mall is increasingly obvious. For many clothing brands, the result is higher costs, higher marketing costs, high investment and low production. The implementation of II&TT clothing supermarket chain terminal mode, get rid of the constraints of the mall, will change the dilemma of relying solely on shopping malls, opening up new market space.

Two: change the traditional stores rely on gold business circle can not effectively copy the drawbacks.

Traditional stores rely too much on the gold business circle and rely on the flow of gold to ensure the entry rate. Gold business circle is often very limited in a city, resulting in the expansion of exclusive stores in the same city.

The composite brand terminals can effectively establish and form a loyal consumer group through deep services and professional consultant sales, thereby enhancing the single store entry rate and customer return rate, and improving the profitability of single stores, and can effectively reintegrate and expand the consumer market in the same city.

Three: enhance the controllability of channel terminal for businesses

Because of the direct control of the manufacturers, the marketing policies are often not well executed. Although there is some control over the franchised stores and manufacturers, they are not systematic and irregular, and have not really established a systematic operation system, resulting in the fact that they can not really control the channels in the actual operation process.

The II&TT brand clothing supermarket chain terminal requires the establishment of a complete set of management and service system to ensure the unity of image, strategy and strategy, and to control the terminal in an all-round way.

Four: give full play to the advantages of production and diversify the products.

The implementation of the II&TT clothing supermarket mode, on the one hand, adapts to the trend of consumers' pursuit of convenience, self experience and omni-directional purchase. At the same time, through timely and accurate information transmission, let manufacturers understand the market trend at the first time, carry out targeted production orders, and no longer be under the pressure of inventory.

II&TT open the ERP system to all the owners so that the store owners can see the sales situation of II&TT stores in real time, understand the amount of rebates available to them, 1, and implement the "zero inventory" strategy in terms of suppliers. That is to say, for more than 700 suppliers in cooperation way, according to the store sales situation, take the form of monthly or half month payment, and the supplier according to the ERP system prompt, replacement at any time, so II&TT has no inventory pressure. The ERP system of II&TT provides each supplier with an information system query account. They can check the sales time, price, and which POS machines are sold in all stores at any time, and even refine the styles, codes and colors to facilitate the timely allocation of goods.

From this, we can give full play to the advantages of clothing enterprises in production, implement multiple products, multiple styles, and small quantities, and combine products flexibly so that they can be marketable.