The Dawn Of Recovery In The American Textile And Garment Market

When

US demand growth

In the days of economic crisis, the news of layoffs and wage cuts has been heard. The previous consumer behavior model has been questioned. The consumption habits of American society have begun to change, and consumers are actively spending cuts. Frugality has become a common practice.

The demand inhibition is reflected in the market performance, that is, the decline in retail consumption and the decline in import demand.

So far, we can recall clearly that the US retail trade in the storm continued to decline from the fourth quarter of 2008, and fell to the bottom in April 2009. The retail sales fell 10.02% in the same month, and then the decline gradually narrowed. Meanwhile, the retail sales of American clothing stores were also lingering low, falling to the bottom in June 2009, and the retail sales of clothing decreased by 8.19% compared with the same period last month.

At the same time, the United States imported textiles and clothing from the world also dropped significantly. By the end of 2009, the United States imported 81 billion 5 million dollars from the world, which dropped by 13.07% compared with the same period last year. The growth rate dropped by 9.73 percentage points over the whole of 2008.

In order to save the sluggish consumption and stimulate the economic development, the US government used various economic intervention measures, from tax reduction, interest reduction to old car cash pfer schemes, first home purchase tax incentives, housing renovation plan and so on a series of policies and measures have been introduced to stimulate consumption of the people, finally curbing the momentum of the continuous decline of its retail industry, let us see the dawn of the recovery of the US market demand.

In January 2010, US retail sales grew by 4.08% over the same period last year, up 13 percentage points over the same period last year, a third month positive increase since November 2009, while apparel sales rose 1.81% over the same period last year, up 8 percentage points from the same period last year. This is the fourth consecutive month of positive growth since October 2009, continuing to show the demand recovery signal released by the US market.

As demand in the US slightly recovered, strong inventory refunding demand reduced the US's import and export of textiles and clothing from around the world. The growth rate finally showed a positive growth in February this year.

According to the latest data of the textile department of the US Department of Commerce, in 2010 1~2, the United States imported $13 billion 170 million of textile and clothing from the world, an increase of 0.82% over the same period last year, a 14.34 percentage point increase over the same period last year, 13.89 percentage points faster than the same period last year.

At the same time, the import and export of textiles and clothing from the United States also ended the cumulative negative growth rate of import growth lasting 11 months, which began in January 2010 and broke out in 2010. In 2010 1~2, the total import of textiles and clothing from the United States amounted to US $5 billion 212 million, an increase of 12.45% over the same period last year, and the growth rate was accelerated by 19.57 percentage points over the same period last year.

With the acceleration of import growth from the United States, the proportion of textile and apparel products in the US import market is far higher than that of other major competitors, and continues to consolidate and enhance.

One of the reasons is that in this round of economic crisis, the consumption pursuit of American consumers has changed. People are more rational in pursuit of reasonable price performance, and are inclined to choose products with high quality and low price, which are consistent with the positioning of China's export products. More importantly, the export competitiveness of China's textile and clothing continues to improve, and export enterprises actively adjust their product structure to meet the needs of the international market.

Some products need to pay attention to "peace of mind" mentality is particularly important.

Behind the optimistic appearance of the rapid growth of our textile and clothing exports to the US, we should carefully discern the hidden risks.

Especially in the face of the rise of China's economy and the rise of the RMB's international status, the United States is now beating around the Bush to carry out the "suppression" act, and the trade friction may come at any time.

Here, we believe that the following 8 categories of imports from the United States increase by more than 50%, and textile products with a price drop of more than 30% should be noticed by the relevant export enterprises.