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Shoe Companies Poured Into The World Cup &Nbsp; After High Investment (2)

2010/7/5 12:25:00 28

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FIFA is making a fortune.

FIFA is the biggest winner this year, although the world cup is not over yet.

Britain

The economist has made a final decision.

In order to protect the world cup, Qian Shu, the FIFA president, resolutely adopted the "golden yuan open road" policy, that is, to use money to "smash" - the world cup prize increased by 60% compared with the previous session, and the total bonus amount reached 420 million US dollars. In order to ensure the successful preparations of the 32 teams, FIFA also made 1 million dollars into the Football Association's accounts in advance of the first half of the world cup. In addition, FIFA made the first time to compensate players for the club for a total of 40 million dollars.

FIFA's investment has increased much more than that of the German World Cup. The driving force of such generosity is that they understand that they are unwilling to give up their children.

The TV broadcast rights and market consumption rights of the world cup are all in the hands of FIFA. These two items are the main gains of the world cup.

The sale of broadcasting rights has been the most stable source of income for FIFA.

According to official figures, the global television broadcasting rights in the world cup have been sold for 2 billion 700 million US dollars, more than doubled in the German World Cup.

In addition, the sponsorship fee of top official sponsors is only $1 billion 500 million.

South Africa's profits and losses are unpredictable.

FIFA

If you eat meat, host South Africa should always follow soup, but not necessarily.

Although all the public opinion is promoting "South Africa's world cup to stimulate economic growth", the Union Bank of Switzerland has published a 32 page report, pointing out that the South African government has invested a total of 3 billion 500 million dollars in the world cup, but its revenue is very limited.

Because of the poor infrastructure, South Africa had to invest huge amounts of construction funds to meet the world cup. The international airport terminal in Johannesburg only cost nearly 300 million dollars.

Because of the worrying traffic and security situation, South Africa did not welcome the blowout fans.

According to a survey by Japanese authorities, the number of tourists in South Africa is 500 thousand less than expected in the group stage of the world cup, and only 373 thousand people travel to South Africa for the world cup.

This makes the World Cup ticket selling unsalable, resulting in many empty stands.

Of course, the sustained development of the world cup infrastructure project has alleviated the impact of the international financial crisis to a certain extent, and has contributed to stimulating the economic recovery and reducing unemployment in South Africa.

According to statistics, from 2007 to 2010, the related works of the world cup created 130 thousand jobs.

According to the International Monetary Fund forecast, the economic growth rate of South Africa in 2010 may be close to 3%.

Among them, the world cup will bring 0.5% growth to the South African economy.

In the muddy economic crisis, this figure is "amazing enough."

In addition, South Africa will also hope for the subsequent stimulus to the tourism industry brought by the world cup.

Past experience of hosting the competition proves that the host country's tourism industry will usher in a "harvest season" after the competition.

But don't forget.

World Cup

It also left a huge problem for South Africa -- how to operate the stadium in the late stage. Taking the green dot stadium in Cape Town as an example, this luxurious stadium will almost certainly be half idle after the world cup, because the local football match attendance rate is only a few thousand people.

Experts are anxious to point out that after the world cup, the operation and maintenance of the "green dot" stadium may form another huge debt, and the annual loss will reach even tens of millions of Rand.

The injured team is damaged.

Even if the group games are eliminated, the teams can get $8 million from the FIFA, and the sponsorship fee will be considered as a "small winner" in the world cup economy.

But for the host country, the world cup is a disaster.

According to statistics from a Swiss Research Institute, the global economy will lose at least $10 billion 400 million as long as half of the teams in the participating countries are watching the games.

The four annual football feast made fans of every participating country enthusiastic and did not work at all.

When the top 32 countries were competing in their respective teams, schools were declared closed, banks and other enterprises and institutions closed ahead of schedule, so that employees could watch the world cup.

Even if the enterprise is not "humanized", fans will always find various reasons to slow down.

For example, the England team is in the final battle of the group stage of life and death. 9 million British workers have found countless different reasons and excuses, so as to cheer for England team.

Such an unscrupulous "strike tide" has caused different countries' economies to suffer from varying degrees of trauma.

Estimates show that Portugal loses at least 26.3 euros per employee during the first 3 matches of the world cup, which will also reduce Portugal's GDP significantly.

It is estimated that the economies of the 32 participating countries, Germany and Mexico, are the most affected, and will lose 1 billion 700 million US dollars. Secondly, Brazil will lose 1 billion 200 million dollars, while Argentina will lose 485 million dollars.

William Smit, who is in charge of the survey, said that at least 1 billion people will watch the TV broadcast in the world cup, and the actual economic losses may be even greater.