Brand Clothing Touches The Net
Online clothing sales last year exceeded about 60000000000 yuan, so large market, so that all the big clothing owners have been jealous, have been touting the net.
Just last week, the brand of the Danish Fashion Group's brand VERO MODA opened the shop to Taobao. Before that, the official flagship store of Jack & Jones and ONLY has been opened one after another.
At present, the sales of the two brands have exceeded about 5000000 yuan last month.
During this year, clothing brands such as UNIQLO, Lining, Metersbonwe, ONLY and other domestic and foreign clothing brands were stationed in the opening of official flagship stores. These stores opened fire, and business was very hot, such as UNIQLO in less than two weeks, sales exceeded 30 thousand.
JACK&JONES launched a 50 percent off promotion on the Internet. The single day sales exceeded 5 million 500 thousand yuan, and it won the Taobao mall men's promotion champion.
Nowadays, for buyers, the online shop has become the vogue of fashion vogue. Buyers can know the prevailing fashion without leaving home.
With the gradual increase of air temperature in Hangzhou City, online shopping has become the MM choice for shopping and shopping. It can enjoy air conditioning at home and master the dynamic trend outside.
The major brands on the Internet are also designed to create the latest style for the network group. "According to the online hot selling situation, businesses optimize the rational allocation of commodity resources under the line, and quickly adjust their thinking so that production and inventory can be optimized."
Insiders said.
The problem of the fit of online shopping has been an important "barrier" that restricts people to buy clothing on the Internet.
Nowadays, the right clothes can be selected without leaving home. With the gradual updating of network technology, this becomes a reality.
Reporters saw on the Internet, through the form of virtual T conference, the seller can fully display the goods, so that buyers get the most intuitive feelings.
When buying, the buyer can know the effect of wearing clothes and how to mix and match.
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