Shoemaker Nuggets World Cup A Little Bit Of Joy (Two)

Can China's sponsors invest enough in return?

They have foreign names, such as Sam, Serra, but have the same origin -- China.

South Africa's World Cup, made in China, is on the stage. At the same time, the Chinese advertisements of Yingli, Harbin beer and American beer Budweiser are constantly reminding the world that China's products are an integral part of the world cup.

It is understood that about more than 60 thousand enterprises in Zhejiang and Guangdong have gained direct or indirect benefits through this world cup in South Africa.

The most typical example is the buzz of Serra, the initiator of the stadium noise, and nearly 90% of the buzz Serra in the world cup in South Africa is produced in China.

With the world toy manufacturing center, Chenghai District, Shantou, Guangdong, the big toy manufacturers made millions of buzz Serra for the world cup in South Africa.

Besides buzzing Serra.

The world cup mascots, scarves, wig and so on can be seen everywhere, "Made in China" (made in China).

The controversial game ball was produced in the workshop of Jiujiang, Jiangxi.

It is said that after thousands of employees have been working overtime, 12 million games and commercial balls have been produced.

Makovsky, director of the production of ADA DAS, said, "China will participate in every competition through the Chinese game ball."

In the condom war against AIDS, "

Besides the wonderful competition, many Chinese fans have noticed the four characters of "China Yingli" on the OTC billboard.

According to media reports, Yingli paid $80 million for the world cup, while providing photovoltaic modules, solar panels and other related products.

In return, 64 games will be played in the world cup in South Africa, each time with 8 minutes of rolling advertising time.

In addition, there is a package of cooperation plans, Yingli can say that the world cup first World War became famous.

As Budweiser InBev is the sponsor of this world cup, and Harbin beer is a brand under Budweiser InBev group, so beer has also won the official recognition of the world cup promotion qualification.

It is worth mentioning that, in addition to the English registered trademark, Budweiser has also used the word "Budweiser" two words on the billboard of the world cup, which shows the importance of the Chinese market.

However, there are also some worrying things: first, some Chinese products processing enterprises earn less than 5% of the profits; two, can huge investments be rewarded? The world cup is only one month short, and if its huge investment can get enough returns, how will the market change after the world cup is a problem that sponsors have to consider.

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FIFA is making a fortune.

"This year

South Africa's profits and losses are unpredictable.

FIFA eats meat, and host South Africa should always follow soup, but not necessarily.

Although all the public opinion is promoting "South Africa's world cup to stimulate economic growth", the Union Bank of Switzerland has published a 32 page report, pointing out that the South African government has invested a total of 3 billion 500 million dollars in the world cup, but its revenue is very limited.

Because of the poor infrastructure, South Africa had to invest huge amounts of construction funds to meet the world cup. The international airport terminal in Johannesburg only cost nearly 300 million dollars.

Because of the worrying traffic and security situation, South Africa did not welcome the blowout fans.

According to a survey by Japanese authorities, the number of tourists in South Africa is 500 thousand less than expected in the group stage of the world cup, and only 373 thousand people travel to South Africa for the world cup.

This makes the World Cup ticket selling unsalable, resulting in many empty stands.

Of course, the sustained development of the world cup infrastructure project has alleviated the impact of the international financial crisis to a certain extent, and has contributed to stimulating the economic recovery and reducing unemployment in South Africa.

According to statistics, from 2007 to 2010, the related works of the world cup created 130 thousand jobs.

According to the International Monetary Fund forecast, the economic growth rate of South Africa in 2010 may be close to 3%.

Among them, the world cup will bring 0.5% growth to the South African economy.

In the muddy economic crisis, this figure is "amazing enough."

In addition, South Africa will also hope for the subsequent stimulus to the tourism industry brought by the world cup.

Past experience of hosting the competition proves that the host country's tourism industry will usher in a "harvest season" after the competition.

However, don't forget, the world cup also left a huge problem for South Africa -- how to run the stadium in the late stage. Taking the green dot stadium in Cape Town as an example, this luxurious stadium will almost certainly be half idle after the world cup, because the local football match attendance rate is only a few thousand people.

Experts are anxious to point out that after the world cup, the operation and maintenance of the "green dot" stadium may form another huge debt, and the annual loss will reach even tens of millions of Rand.

The injured team is damaged.

Even if the group games are eliminated, the teams can get $8 million from the FIFA, and the sponsorship fee will be considered as a "small winner" in the world cup economy.

But for the host country, the world cup is a disaster.

According to statistics from a Swiss Research Institute, the global economy will lose at least $10 billion 400 million as long as half of the teams in the participating countries are watching the games.

The four annual football feast made fans of every participating country enthusiastic and did not work at all.

When the top 32 countries were competing in their respective teams, schools were declared closed, banks and other enterprises and institutions closed ahead of schedule, so that employees could watch the world cup.

Even if the enterprise is not "humanized", fans will always find various reasons to slow down.

For example, the England team is in the final battle of the group stage of life and death. 9 million British workers have found countless different reasons and excuses, so as to cheer for England team.

Such an unscrupulous "strike tide" has caused different countries' economies to suffer from varying degrees of trauma.

Estimates show that Portugal loses at least 26.3 euros per employee during the first 3 matches of the world cup, which will also reduce Portugal's GDP significantly.

It is estimated that the economies of the 32 participating countries, Germany and Mexico, are the most affected, and will lose 1 billion 700 million US dollars. Secondly, Brazil will lose 1 billion 200 million dollars, while Argentina will lose 485 million dollars.

William Smit, who is in charge of the survey, said that at least 1 billion people will watch the TV broadcast in the world cup, and the actual economic losses may be even greater.