JACK&JONES Flagship Store Fire

This is JACK&JONES's parent company, the first fashion of fashion in China, and JACK&JONES's presence is originated from its "fame in the front".

330%: fire, urgent.

According to Taobao's data, the total volume of Taobao clothing pactions in the first half of 2009 amounted to nearly 10 billion yuan.

JACK&JONES has been the most popular brand in China's online shopping market for two consecutive years.

According to the relevant rankings, in the first half of 2009, the sales volume of JACK&JONES products reached half a year at Taobao's annual sales of 370 million yuan, an increase of 330% over the same period in 2008.

Similarly,

The "fire" is bestowing, and the fabric is also urgent.

The market has already been encroached on by itself.

"There are a lot of brand selling products on Taobao. Actually, we know that the provision of Internet consumer services is not a brand name at the beginning. It can acquire our brand products through various channels such as brand own channels, distributors, retailers, etc., and provide Taobao users with Taobao, provide services for Taobao users, and then open up the market."

"I'm afraid it will destroy the image of our brand," said Wang Peide, founder of China.

We are also worried that consumers will not buy JACK&JONES genuine products online.

The good and bad products on the Internet also saw the needs of consumers.

In view of Taobao's advantage in net sales, cooperation is readily available.

"Taobao is familiar with the consumer's network cognition. Besides people's traffic, there are some habits of online shopping, such as Alipay. We have done more than 80% pactions through Alipay.

In online pactions, the use of secured pactions can only be completed by Alipay. The brand is good, but it is important for consumers to complete the purchase. Payment is an important part of the purchase.

The standardization of Taobao process is recognized by the industry, which is an important factor.

Wang Peide said.

Cheap driving is not the direction.

After JACK&JONES entered Taobao mall, Taobao first helped him accomplish the "tracing back to the source".

Before, JACK&JONES has been popular in Taobao, but there are different channels for online products.

The threshold for entering Taobao mall is the brand owner or authorized dealer. Under such circumstances, JACK&JONES has no dealership after it enters.

Taobao will ensure that Taobao mall is the only JACK&JONES seller, and the sales in Taobao network should be further cleaned up.

"We will help the better management of the channels, and at the same time, if we find fake products on Taobao, we must clean up after getting the evidence."

Zhang Yong, head of Taobao CFO and Taobao mall, said Taobao will adhere to the protection of intellectual property rights, but the struggle is long and arduous. For example, JACK&JONES has more space in its name. The final idea of Taobao is impossible to clean up with human brain. It must use machine technology, keyword search, keyword Association and so on.

Because of the price difference caused by different channels on the Internet, some people suggested that low priced goods might impact on the "positive room". Both the customers and Taobao said they would not fall into the "low price competition circle".

"Taobao mall has a very clear message is not to pursue a simple low price, simple price for consumers is not the only decisive factor.

We are pursuing how we can communicate with the enterprises in the Taobao audience, including brand positioning and audience communication.

Zhang Yong said, Taobao mall LOGO can see 100% genuine products below, there are many examples in the mall, after a real good product, its brand has been running for a period of time after Taobao, the final growth is driven by unit price growth and sales growth, rather than low-cost driving.

Background management becomes the core

Zhang Yong pointed out that in fact, like the bestseller of such brands, the most important concern of Taobao mall is the essence of business.

In e-commerce, electronic is the form, business is the essence, and will not change the essential demand of business.

"The emergence of e-commerce has made a lot of differences in the original business of the enterprise. Every time I talk with the customers, I rarely talk about the problems of the front desk. I will not talk about how to open the shop and how to put the photos, but pay close attention to the management of the background, including the selection of the goods and the way of delivery. The headquarters will be outbound, or Beijing will set up a point, and Shanghai will set up a point. Which efficiency is high?"

Zhang Yong said.

The core problem has become how to pform the old mode and make the growing process more and more smooth.

In order to solve these problems, informatization is the first consideration. For this reason, lingzhi found the company's information strategy partner, Beijing Wei Fu you Technology Development Co., Ltd., and jointly discussed the solution.

After detailed research and years of understanding of Lingzhi's overall information management, Wei Fu you has made an information-based solution based on e-business management needs.

Management is optimized through orders, membership, warehouses, internal staff and funds.

For example, before Lingzhi company has been headache management personnel.

Fu Fu Software Co., Ltd. standardized the internal business process, and also divided the responsibilities.

Fu you software provides permission management functions for each operator through the system's rights management functions, and establishes corresponding business permissions for each operator.

At the same time, it is convenient for customer service and warehouse management personnel to conduct performance appraisal.

In the system, the problem of system failure caused by the large order of the electronic commerce of Lingzhi company has also been thoroughly solved.

Fu you software and Taobao docking, manual and automatic way, according to the order status of the Taobao order to download quickly to the local, avoid manual input order, lead to order delay and error handling.

The company is now in good condition, ensuring that orders can be processed within the day after the customer orders, so that goods can reach consumers in time and increase customer satisfaction.

Ling Zhi company used information technology to straighten out the background management of e-commerce business, laying a solid foundation for further development.

Now, JACK&JONES has opened a flagship store in Taobao mall. The purpose of the mall is not only to render goods to consumers, but also to provide them with a series of backstage services such as logistics and warehousing solutions, backstage basic operation elements and other services to help them successfully test the water on the Internet.

After JACK&JONES's flagship store is running, JACK&JONES's parent fashion fashion program will launch many famous brands such as ONLY, VERO MODA and SELECTED in Taobao mall. At the same time, fashion elements and innovative marketing methods will also be constantly injected.

At present, JACK&JONES official flagship store has launched the "Da Ren note" plate, updated daily by fashion editors, models, designers, fashion designers, and interact with netizens.

The main contents include introducing fashionable fashion, recommending the trend of next season, answering users' costumes and collocation questions, and communicating with consumers directly.

Silk fashion shows that in the later stage, in order to better serve the online shopping crowd, it will provide differentiated style design according to the shopping characteristics and crowd characteristics of the network, and it will be more diversified on the line of promotion and marketing.