Online Shopping -- The Trend Of Standardized Trading

Since July 1st, the SAIC's interim measures for the management of online commodity trading and related services (hereinafter referred to as "measures") have been formally implemented.

According to the upcoming China e-commerce market monitoring report released by the China Electronic Commerce Research Center, the scale of online shopping pactions in China continued to grow rapidly in 2009, reaching 260 billion yuan in 2009-2010.

It is also predicted that this rapid growth trend will continue in the next few years.

Regarding this, Fang Yingzhi, an analyst with the China Electronic Commerce Research Center, said: "the industry is developing at a high speed to a certain period. If there is no relevant laws and regulations, it will be difficult to ensure its healthy and rapid development only by relying on industry self-discipline.

The regulations stipulate that natural persons who engage in commodity trading and related services through the Internet shall apply to the operators providing network paction platform services and submit their real names and addresses.

Those who have the conditions of registration shall go through the registration of industry and Commerce in accordance with the law.

This has also caused many sellers' doubts about "taxation".

The online store attracts consumers by "cheap and good quality", but the real name system will pave the way for the "charging system". In the future, the online shop should refer to the relevant tax system of the entity store, and pay relevant fees to the industry and Commerce and taxation departments.

As a result, it will increase the operating costs and risks of online stores, and raise the price of commodities in disguise.

China Electronic Commerce Research Center believes that although some online trading platforms introduce real name system, sellers' personal information is still asymmetric.

That is to say, the real operators of online stores may not be the same person through real name authentication, and the Internet trading market needs to be rectified.

Therefore, in the short term, the tax authorities should not be too small to levy taxes on the shop.

In addition,

But in the long run, tax collection is the only way for the industry to develop to a certain stage.

At the beginning of this year, in the "order gate" incident of Amazon of B2C enterprise, excellent network did not express the terms of the relevant court jurisdiction of the "terms of use", and was suspected of "overlord clause".

Therefore, the measures further clarify that network operators need to operate according to law and safeguard consumers' legitimate rights and interests from infringement.

That is, network commodity operators and network service operators shall not make unfair or unreasonable provisions to consumers in terms of electronic format contract terms, or reduce or exempt operators from their obligations or responsibilities, or exclude or restrict the main rights of consumers.

The provision also interprets the "overlord clause" of network operators.

At the same time, in the face of the ongoing escalation of the hidden danger of consumers' information security, the operators in the sixteenth and twenty-fifth ways of the measures require the operators to provide network paction platform services to take necessary measures to protect the safety of the data and information related to the operator's business secret or consumer's personal information.

Industry experts suggest that operators should establish a sound information security system, prevent network attacks from causing information leakage, and assume obligations such as maintaining information security for consumers.

However, the "violation of consumers' personal information should be warnings, ordered to be corrected within a specified time limit, and a penalty of not more than ten thousand yuan shall be fined", which is still worth discussing.

In order to effectively implement the regulation and safeguard the order of online shopping, before the implementation of the "measures"

On the same day, Sun Deliang, chairman of the online business treasure (002095, SZ), represented the 31 e-commerce enterprises in Zhejiang province that pioneered the full implementation of the network real name system, and read the "Declaration on the construction of network business civilization" jointly published by Zhejiang Internet merchants.

As the first batch of representatives of the leading enterprises to implement the real name system in China, Sun Deliang said: "fulfilling all the obligations and responsibilities of the network commodity operators and network service operators stipulated in the" measures ", carrying out the work of checking and registering personal identities in real name, identifying personal identities online, and lighting the market entities according to law, establishing a fair and fair credit evaluation system and credit disclosure system, consciously maintaining the harmony and stability of the network market, and undertaking the responsibility for standardizing the industry order.