Gucci Brand Founder Race And Gucci Brand Competition

On the one hand, the Gucci brand, which is highly sought after by celebrities and fashionable people, is the great granddaughter of the brand founder. This opposition can be called the struggle between Gucci and Gucci.

Elisabetta Gucci, the great granddaughter of Gucci brand founder, announced this month that she plans to build a chain hotel brand around the world in the name of Gucci.

The first hotel is located in Dubai. It is a fashionable El Luxor Hotel with 87 rooms. It is scheduled to open this year.

The Gucci brand soon said it would take legal measures against Elisabetta Gucci.

The Gucci brand is now owned by France, and the brand says it will protect brand equity with a firm attitude.

Gucci issued the following statement: "for the media coverage in recent weeks and some suspicions that Gucci brand is related to a hotel project, the brand is now making an official statement that the Gucci brand has nothing to do with the Elisabetta Gucci hotel project."

People who were not involved in the hotel project did not comment on the statement.

Lorens Gucci, managing director of Elisabetta Gucci hotel project, said: "Ms. Elisabetta Gucci can not change her name and family background. It is not her fault to have a famous name and family."