Jiangnan Cloth New York SOHO Opens Boutique

According to New York Times, Jiangnan Buyi opened the first brand loft boutique in Soho District of New York, bringing a new way of modern interpretation.

Founded in 1994, the Chinese chain brand was founded by 12 anonymous students who were deeply influenced by the eighty or ninety dress styles. It guides a new direction of fashion: the common design collection of young designers.

Until today, the brand still owns an anonymous design team, and the clothing designed is very suitable for the style of dressing such as Shanghai, Tokyo and Paris.

Jiangnan cloth clothing originated in Hangzhou, and now has more than 600 stores in the world.

The brand is very cautious about entering the market in Manhattan. SOHO's boutique is less than a year old.

The brand English JNBY is the abbreviation of Just Naturally Be Yourself, meaning "to be the most natural self", which coincides with the idea of New Yorkers.

Soho stores are full of highly practical clothing, leather jackets, thick coat, legging and so on, although it is not new to the mainstream customers of New York University, but it has great wearability.

The clothes in the shop feel a lot of shapes and chaos, but they can be found by careful observation. Each of them can change the shape and proportion to wear different effects.

This design is similar to the contemporary home design concept. These clothes are like a detachable, pulling, stacking and free combination in home design, with a strong sense of flexibility.

Today's society is pursuing the value maximization, and the idea of "one coat and more clothes" is in line with this market demand.

Even Lanvin designer AlberElbaz launched a series of holiday suits from last week to the evening dress of chiffon skirt.

The price of clothing in New York's clothing store is between $195 and $500. This low price does not lighten the customers' desire to buy. "You can always find the clothes you want in this store," a customer said.