Luxury Goods In World Expo

In the two months since the opening of World Expo in Shanghai, the luxury sales of national museums in the World Expo Park have been unusually hot. Many national museums have even set up commodity sales zones for tourists, or set up special zones and exhibition items in the museum to promote their luxury culture. But on the Huaihai Road, known as the world fashion center, many luxury flagship stores have been reorganizing stores and attracting customers before the opening of the Expo. At the same time, dozens of top brands are competing with Shanghai World Expo this year.

Each brand is so spared no effort to show itself and spread the name of its own culture, but it is probably the real intention to expand the Chinese market.

A research report from Bain consulting company, a famous strategic management consulting firm, showed that in 2009, China's luxury goods market increased by nearly 12% to $9 billion 600 million, accounting for 27.5% of the global market share.

The company boldly predicts that in the next 5 years, China's luxury goods market will reach US $14 billion 600 million and occupy the first place in the world's luxury consumption.

It is no wonder that the global luxury magnates will make such a careful preparation for Shanghai World Expo. The promotion of Expo 2010 is indeed a rare opportunity.

Since 1900, World Expo, Paris, World Expo, Cartire, Prada, GUCCI, Hermes and other "senior" luxury brands have entered the period of rapid development.

This year, the international luxury goods giant wants to borrow Shanghai World Expo to further open the ambition of the Chinese market very obviously.

However, for the undeveloped domestic luxury brands in China, it will be hard to lose the chance to play at home.

Although international authoritative institutions and domestic brand experts are generally optimistic about the future of China's luxury market, the bold prediction can only show that China's identity in the field of international luxury goods is the biggest buyer in the future, and it does not mean that China will become a luxury manufacturing powerhouse (of course, we do not rule out this possibility).

Looking at the current level of luxury consumption in China, the symbolic value of luxury goods is far greater than its actual value.

For the vast majority of consumers, it is only consumption symbols, symbols can bring pleasure, excitement, show off, identity, status, class, advanced and other beautiful psychological feelings.

Although this alone can not be overestimated that China's luxury consumer group's mentality is not mature, as long as this mentality exists, the development space for the local luxury goods industry and brand is still narrow, because foreign luxury goods with a long history can better satisfy this consumption psychology.

Of course, if the next decade is more than a hundred years, the development of local luxury brands can still be very broad in terms of brand strategy, product strategy, and manual processing and cultural connotations.

You know, the reason why luxury goods can get super high brand value is rooted in the brand history and cultural connotation behind it.

In fact, for the fashion enterprises that are building a first-class brand image at the moment, there is no way to do so.