Regional Famous Brand In Pu Yuan Sweater Striving For The First 2

Participation in standardization has become a common practice in Pu Yuan.

Pu Yuan human resource training service center has participated in the compilation of the national occupational standards for horizontal mechanics, and has compiled relevant teaching materials such as training course for flat knitting machines and assessment criteria for professional skills of horizontal mechanics.

The provincial quality inspection center of cardigan participated in the formulation of the industry standard for semi combed wool knitting yarn and semi worsted knitwear.

As a supporting industry system for the sweater industry chain, finishing and knitting flat knitting machine equipment manufacturing play a key role in improving the quality of the whole sweater industry.

The municipal quality supervision departments should give full play to their advantages, guide and encourage the finishing enterprises, and manufacture enterprises of knitting flat knitting machines to carry out independent innovation, pform scientific and technological achievements into standards, apply standards to industries, and promote the quality improvement of the whole sweater industry.

The Tongxiang sweater dyeing and finishing chamber has developed sweaters after finishing the new type of dyeing and finishing compound enzymes, developed a new green sweater finishing technology, built a service commitment and quality integrity system, established industry alliances, and formulated the implementation of the green post finishing alliance standard.

Through the promotion and implementation of the project, the anti pilling performance, color fastness and AOX content of sweaters can meet the requirements of international standards, thus breaking technical barriers to trade abroad.

At the same time, the BOD5 and CODcr content of the waste liquid can be reduced by more than 50% than that of the traditional finishing process, so as to achieve the requirements of energy conservation, emission reduction and environmental protection.

Superposition effect of regional brand names

In 2009, when the financial crisis swept over, the domestic PU based sweater industry was not subjected to a fatal impact. However, due to the fact that the regional foreign trade enterprises fought for the domestic market and occupied the market space, and the domestic demand was tight, the growth rate of the sweater market turnover slowed down significantly.

"Creating regional brand names and fist products, making sweater products change from warm to fashion, is an important measure to ensure growth, expand domestic demand, readjust the industrial structure, and pform the development mode of the sweater industry in Pu Yuan".

Zhu Shaoming, deputy director of the Pu Yuan sweater Market Management Committee, said.

In fact, the establishment of regional famous brand and cultivation of famous brand have become the important starting point to promote the new economic development.

Facing the increasingly fierce regional economic war, how to seize the opportunity to develop has become a realistic topic for the party committees and governments at all levels.

Taking the technological innovation of key enterprises in sweater production equipment as the breakthrough point, Pu Yuan town set up a pilot base for the application of knitting machinery and automation control technology, through joint development with Zhejiang University.

For many sweater manufacturers, the positive significance of "Zhejiang plain sweater" regional brand is more profound.

Wang Lixiao, chairman of Zhejiang Ao pure Garments Co., Ltd.

3 years ago, Wang Lixiao, who was eager to start his own brand "Australian sheep pure", encountered an awkward matter: if the sweater was produced by Pu Yuan, the shopping center would not let the cabinet go, because the popularity of Pu Yuan was not high enough.

In desperation, Wang Lixiao had to go to Shanghai to register "Shanghai pearl beads dress Co., Ltd." and then pfer the registered trademark of Zhejiang to Shanghai company.

Later, Wang Lixiao thought of a way to show the identity of the sweater maker.

That is to drag a "tail" under the tag, and use the dotted line to separate it. The "tail" part indicates "Australia pure" and production address.

If the customer has an opinion, remove the "tail" part.

With the expansion of the popularity of Pu Yuan sweater, Wang Lixiao gave up the use of "fluorescent beads" trademark, only marked "Australian sheep pure" on the sweater board, and showed the identity of Pu Yuan manufacturing.

"I was embarrassed to tell my customer that sweaters were produced by Pu Yuan, and now there is no such concern."

Over the past 8 years, Wang Lixiao has made "Australia pure" a "famous brand in Zhejiang". In 2008, the annual sales volume of independent brands reached 100 thousand, which doubled to 200 thousand last year.

At present, "Ao Yang Chun" is taking its own brand terminal expansion route. Wang Lixiao said that there is a "Zhejiang plain sweater" famous brand in the region as backing. This year, the sales volume of its own brand is expected to reach 400 thousand.

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Urgent need for pformation and upgrading

Pu Yuan sweater is the model of the regional characteristic block industry and the characteristic market of the lower region, which has formed the lump industry which is the leading product and the production and marketing.

The formation of Zhejiang regional famous brand "Pu Yuan sweater" indicates that the massive economy has developed into an advanced form of industrial clusters.

The regional characteristic block economy of Tongxiang is originated from "one country, one product". After years of development, the number of block economic professional zones characterized by industrial clusters has been increasing and the scale is growing. The city has formed many block characteristics economic zones such as chemical fiber, sweater, fur, home textiles, cloth, shoes and so on. It has "famous Chinese sweater town" - Pu Yuan, "China chemical fiber town" - Zhou Quan, "China's fur town" - Chongfu, "China's home textile and textile town" - hemp, "China's flocking textile town" - Tu Dian and "China silk spinning (weaving) famous town" - rivers and mountains.

According to incomplete statistics, the lump economic aggregate accounts for 70% of the total industrial output of the whole city, and has become an important force to promote the regional economic development of our city.

Lump industry

As an invisible hand, famous brand can not only support a product, but also promote the development of an industry and even the whole region's economy.

For the massive economy of our city in the period of strategic pformation, it is extremely important and urgent to actively implement and promote the famous brand strategy, cultivate and develop regional brand names, promote the pformation of traditional block economy to modern industrial clusters, improve the visibility of the massive economy in the domestic and foreign markets, and enhance the status of industrial clusters in the global industrial chain.

Once a regional brand is formed, it can be shared by all enterprises in the region.

In a sense, the promotion and utilization of Zhejiang regional famous brand has far-reaching significance and positive role in enhancing the reputation, popularity, comprehensive competitiveness, enhancing the capacity of production and development, and grasping the initiative of production and operation.

The popularization and use of Zhejiang regional brand of Ma Bridge warp knitted the original scattered enterprises into a rope. Not only the brand effect of big enterprises has been enhanced, but also the small and medium-sized enterprises have benefited from it.

The creation of "Pu Yuan sweater" regional brand has provided valuable experience for other blocks economy in our city to create famous brand.

In the first place, we should further integrate all kinds of resource elements in the block industry, give full play to the overall advantages of the regional characteristic lump industries, actively learn from and promote the advanced quality management mode, and strive to cultivate a number of advanced demonstration enterprises in quality management, consolidate the foundation of regional brand cultivation, and pform the regional characteristic lump industries to the modern industrial clusters.

Because regional brand is a kind of public goods, it is necessary to work together to create regional brand names by relying on the strength of the government and relevant departments, industry associations and enterprises.