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    Shengze 2: From The Clothes To The Wall Street

    2010/7/7 15:03:00 97

    Shengze Textile

    3., "five miscellaneous places" into clusters


    Shengze, Wujiang, has 120 thousand local population, 150 thousand foreign businessmen and migrant workers, and five provinces and autonomous regions. Sichuan, Fujian and northeastern people gather around a textile chain to converge on Shengze.

    It is these "quick flying minds" businessmen who can make Shengze's textile supremacy remain unchanged.

    It is precisely this group of textile owners who have made the traditional town of Shengze an unprecedented industrial cluster.


    "There are advantages of industrial clusters and circulation."

    In December 2nd, Huang Zhixiang, executive director of Xiang Xing (China) Investment Group Co., Ltd. and director of Wujiang Minnan chamber of commerce were very impressed.

    He visited many places with his father, and finally invested in Shengze and engaged in textile production and trade. "Because the soft and hard conditions are relatively good here".


    "Agglomeration has achieved Shengze, where the cost is lower than elsewhere."

    In December 1st, Chen Fenggen, general manager of Limited by Share Ltd, China Oriental silk market, Jiangsu, said in an exclusive interview with the newspaper, "because of the high concentration of industries in Shengze, the chamber of commerce can negotiate with suppliers on price negotiations to form a cost advantage." in Wujiang,


    Chen Fenggen told reporters that in 2000, Wujiang bought 3800 air-jet looms at a time, and the price was cut down because of the large purchase volume.

    "Such a big market demand, the temptation to suppliers can not be stopped."


    "Doing business here is the most cost-effective and merchants have to come."

    Wang Tao, executive deputy general manager of the Oriental silk market, said: "Shengze textile industry has initially formed an industrial chain from filature, spinning, weaving, printing and dyeing, fabric processing to garment manufactures, and a supporting system integrating R & D, production, marketing, logistics and services.

    The advantages of dense industries, perfect industrial chains, and strong radiation capabilities form the advantage of Shengze's "standing in a crowd".


    "From a national perspective, Shengze is the most concentrated base of the textile industry. There is no such a perfect industrial chain in Shengze as elsewhere. There is no such obvious clustering effect."

    Shi Qing island's view is the same.


    Reporters learned that Shengze's market turnover in 2008 reached 58 billion 100 million yuan, the first 3 consecutive years of textile and apparel professional market turnover, and the surrounding Wuxi, Jiaxing and other places, have also built their own textile market, but they all failed, and did not pose a substantial threat to Shengze's textile industry.


    4. smile curve to be lifted.


    In fact, Sheng Zezheng, who is "strong" in the financial crisis, is facing an escalation.

    At this point, Xu Ming, Secretary of the CPC Wujiang Municipal Committee, is very clear: "at present, Shengze town is vigorously solving the upgrading and innovation of the textile industry."


    In November 18th, he accepted an exclusive interview with the newspaper that the Oriental silk market mainly made embryo cloth, raw materials, and few finished products.

    Compared with Keqiao in Shaoxing, Zhejiang, Shengze has a large output, but the final product is relatively small. "The development of printing and dyeing is not enough. This is a problem left over by history".


    "To avoid vicious competition, we must take the road of enterprise upgrading and product segmentation."

    Xu Ming affirmed.

    Shengze town Hua Jia group focuses on elastic silk fabric, Xinmin technology focuses on 200 thousand tons direct melt spinning project, and Fuhua family introduces 1000 international most advanced looms.

    According to statistics of Shengze Town Economic Service Center, the difference rate of products of 50 main textile enterprises in Shengze has reached 80%.


    "In the development of the industry, there is a famous" smile curve "theory, which is made in the middle, one end is R & D, the other is sales, and both ends are upwards.

    Our textile enterprises should pay more attention to grasp the two ends of the smile curve, do research and development, sell well, enhance the R & D design ability, and strive to improve the level of market expansion, and achieve the pformation from "two ends" to "two ends" and "one end in the outside".

    For Shengze.

    textile industry

    Innovation and upgrading, Xu Ming painted the development curve of the image.


    "The most painful thing is that there is no printing and dyeing."

    Huang Zhi disclosed.

    He hoped that the government could help enterprises achieve "research and development through-train".

    Because of the high cost of research and development, long time consuming and difficult work of confidentiality, many enterprises are reluctant to take part in the research and development of printing and dyeing.

    Compared with Keqiao in Shaoxing, printing and dyeing has always been the weakness of Shengze.


    "Shengze wants to" cage for birds ", the manufacturing part of moderate pfer, let smile curve laugh, and private textile enterprises laugh together.

    Xu Ming believes that Wujiang must make up its mind to break through the "bottleneck" of printing and dyeing, eliminate obsolete equipment and enhance the added value of textiles, so as to form a strong market power.


    Xu Ming's statement is confirmed. Zhong Yonglin, deputy secretary of the China Eastern Silk Market Working Committee, told reporters that the image of "grey cloth market" has reduced the competitiveness of China's Eastern market.

    At present, the vast majority of the production and sales of the whole market are mainly white grey cloth, and the finished cloth paction has become the soft rib of production.


    5. international development is short of words.


    "Shengze

    silk

    The price index is 100.53 points, which is basically the same as the previous week. "

    In December 6th, the first floor of the Oriental silk market hall, the electronic big screen announced the week's trading situation in Shengze.

    This is the "Shengze index".

    Earlier, more than 40 "Shengze weaving" enterprises entered the exhibition hall of the autumn fabric exhibition in Paris, France, and tens of thousands of Shengze weaving merchants went to Europe, America, Japan and South Korea to develop and sell their products.

    However, the "restless" Shengze people have been trying to impact the existing survival boundary.

    "100 points in China and 50 points in the world". Worries and worries lie in the minds of young managers.


    This is a topic that can not be turned around: the right to speak.


    "If foreign merchants come to China to buy apples, the original standard is 100 grams, and we will produce according to 100 grams.

    But we found that our apple exports threatened the interests of their local businesses, so Apple changed the standard to 98 grams.

    Sheng Hongming thus compares the power of discourse. "Shengze must change this situation, create industry standards and get the right to speak price."


    According to the survey, Shengze textile industry is basically embedded in the global value chain in the form of production chain.

    Compared with the developed countries such as the United States, Japan and Europe, Shengze textile industry is mainly concentrated on the production of textile grey cloth, and is at the bottom of the industrial value chain.

    "Textile machinery is mainly dependent on imports. Fabric design, research and development and brand operation capabilities are relatively weak, which directly restricts the participation of Shengze textile industry in international division of labor.

    At the same time, with the continuous increase of labor costs, the original advantages of Shengze's textile industry are losing.

    Expert analysis pointed out.


    In Sheng Hongming's view, it is necessary to change this situation and maintain.

    Shengze textile industry

    The dominant position of the textile industry must be the pricing power of the textile industry.

    First of all, we should start from the raw material market and take part in capital pricing.

    "The reason why the Eastern Silk Market wants to build a trading platform is to seize the commanding heights of pricing power and to form a real pricing center for the Eastern Silk Market."

    Sheng Hongming said.


    "Using e-commerce to generate Chinese prices."

    Wang Tao, a representative of Shengze's textile industry, said that with the strong textile industry in Shengze, the technology and research center of the textile industry and the capital center of the textile industry can be formed.


    "Shengze's textile is very strong on the surface, but it resemble a big kitchen through the surface.

    Raw materials are rice and vegetables. The price is the best way to sell rice and vegetables.

    The textile industry in Shengze is at best just being a chef. "

    Wang Tao said.


    6. Wall Street dream requires government power.


    "Shanghai and Suzhou must be spelled out."

    In Wang Tao's view, Suzhou should not abandon the development of the processing industry, because once it is abandoned, GDP will decline rapidly.

    Suzhou should pursue more rational GDP and GDP with high gold content.

    Increasing the added value of a product means a change in the business model.


    "The best way is to create a price formation mechanism for the raw material market in Suzhou and form a price center."

    Wang Tao said, "relying on the enormous advantages of the textile industry, we should create an industrial financial empire. The goal of Shengze should be to make the" Wall Street "of the textile industry.


    Speaking of the textile industry "Wall Street", Wang Tao believes that the Suzhou development and Reform Commission should restructure the commodity trading market.

    Textile, electronics and chemical industries are the main industries of Suzhou.

    Suzhou should integrate these industries and integrate them into a large raw material and commodity trading market, forming the center of raw material price and gaining market discourse power.


    "Shengze accounts for more than 20% of Wujiang's revenue, but it has little control over it."

    Zhong Yonglin told reporters, "besides the backward urban planning, the collective efficiency of Shengze's textile industry cluster is also low."


    Zhong Yonglin said that the disorderly competition among enterprises in the cluster is greater than cooperation. Most textile enterprises have gradually declined in enthusiasm for new product development, and the product market cycle has been shortened due to the spread of imitation and plagiarism. The whole industrial cluster has shown great and not strong characteristics, and the core competitiveness needs to be improved.


    "Strengthening coordination among government departments is very important. The government should play a leading role in promoting the formation of the price index in the Eastern market."

    Zhong Yonglin said that the Eastern Silk Market Management Committee will do its best to serve well.


    "What we are longing for is an upgraded version of the Eastern market. Although Shengze is small, its position can not be limited to Shengze in Wujiang. It should be Shengze in Suzhou, Shengze in Jiangsu, Shengze in China, and even become the textile capital of the world."

    Huang Zhixiang believes that Shengze's accurate positioning should be the world's textile capital.

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