Brand Clothing "Touches The Net" Traditional Mode To Be Impacted

Following the launch of Galanz and TCL online shopping mall last month, in July 2nd, women's clothing brand VEROMODA also entered Taobao mall. Obviously, with the improvement of the network platform and the rise of e-commerce, more and more brand products skip the department stores and hypermarkets, facing the consumers directly, and the traditional sales mode has faced unprecedented challenges.

Brand merchandise frequently touches the net.

In July 2nd, the women's clothing brand VEROMODA entered Taobao mall. Prior to that, Taobao official flagship stores such as Jack&Jones, ONLY, Taiping bird, YOUNGOR and so on have been opened one after another. In addition to clothing brand, other brand goods also expand their marketing channels to the Internet. In June 23rd, TCL group announced that its entire line of products was sold online. In June 28th, Galanz also announced its official operation of its online shopping mall.

"More and more branded goods have started online business, and this phenomenon is still spreading." The head of the national business building of the city is not shy about this. "E-commerce is a trend. It is playing an increasingly important role in the market. Many brands want to diversify their channels to drive sales growth."

Old mode meets new challenges

The "touches" of brand goods make many Shaoxing businessmen feel uneasy.

The head of a department store in the city told reporters that when the women's shoes brand BELLE opened a direct store on Taobao, several department stores in Shaoxing objected, but eventually BELLE still insisted on starting shop.

From now on, the network has many advantages in the physical store. Insiders told reporters: "shopping malls should bear all kinds of costs, such as rent, manpower, water and electricity, taxes and so on. In comparison, the cost of online business is very low, so the price of similar goods will be cheaper than that of physical stores. Moreover, consumers can achieve shopping at home, and it is also more convenient. The change of sales channels of brand merchandise has a great impact on traditional businesses. It is reported that, such as Jack&Jones, ONLY and other brands, its direct sales outlets have exceeded about 5000000 yuan monthly sales, and most of these consumers are department stores customers. Shaoxing Suning Appliance Market Planning Manager Ye Guanxing told reporters, such as TCL, Galanz and other brands to set up online outlets, has a certain impact on the sales of small appliances in home appliance stores. "Because small appliances are mostly low-priced goods, the requirements for after-sale services are not very high, and many people will buy them online."

Do well in service and broaden channels

Facing the strong network competition, our city merchants are actively taking measures to deal with it. The director of the national business building told reporters that in the face of new challenges, shopping centres must foster strengths and circumvent weaknesses. Compared with the Internet, the traditional sales mode has the advantages of integrity, service and maintenance, and many consumers are shopping for experience. Therefore, shopping malls should create a comfortable and relaxed shopping environment to further improve the quality of service and attract consumers.

According to the insiders, the change of marketing channels of many brand goods has struck a wake-up call for traditional businesses. Online sales have become the trend of the times. Shaoxing's traditional businesses must also take precautions and try to widen their sales channels. Ye Guanxing told reporters that in order to seize the opportunity, Suning Appliance has opened up an online shopping mall, making use of the advantages of logistics and services of more than 1000 stores nationwide, so that network and physical stores can play a multiplicative effect. Guo Shang building official told reporters that after a while, their company would also consider setting up an online shopping platform.