Clothing, Leisure And Comfort Are Becoming Mainstream.

Hot weather in recent days has made many summer products sell hotter in the scorching sun.

Leisure comfort is the mainstream

With the gradual improvement of living standards, people's demand for clothing is also getting higher and higher. From the pursuit of clothing appearance to the quality of clothing, people's attitudes towards clothing have also changed greatly. In recent years, the overall trend of clothing has been biased towards Yu Shushi and leisure.

This trend is particularly evident in women's clothing, which is beginning to show in this year's spring outfit.

Tights and shorts or skirts are the main trend of spring clothing this year, and this trend continues to summer wear, which has worn off the tights of spring clothes, and the dress has become the main selling style of summer women's wear.

The difference is that the length of this year's dress is shorter than that of the previous knee.

The design is also very different from the past. Japanese style agaric skirt instead of the past big skirt is popular in the women's clothing market.

Sandals with short skirts are also changed from slope heels and low heels to middle and high heels, so that the figure is more prominent and harmonious.

Because of the pursuit of comfort and leisure wear, the proportion of T-shirts increased compared to last year. Sales of jeans that were popular in the past year decreased significantly.

Jeans sales declined not only in women's clothing, men's clothing sales also fell year-on-year, the obvious growth is casual trousers.

Men's clothing adds more fashion elements on the basis of leisure and comfort. Men's clothing at the age of 20~40 is mainly short sleeved shirts, and women over the age of 40 are mainly T-shirts.

Whether it is a short sleeved shirt or a round neck shirt, in the design of the previous loose and loose style, self cultivation has become a bright spot. The clothes and trousers will be more compact than before, so as to show the male's figure, which makes the clothes look simple, but has a deep rhyme flavor. It combines handsome, elegant and capable together.

In the past, men's clothing did not pay much attention to self-cultivation, but only by the casual and casual collocation of consumers.

In recent years, the concept of self-cultivation has been gradually accepted by the people. When designing clothes, fashion designers begin to pay attention to the role of clothing in self-cultivation, which highlights people's figure and makes clothes more fashionable and full of vitality.

When choosing clothes, the public not only pays attention to the comfort of clothing, but also begins to pay attention to the cultivation of clothing, especially men who are 20~35 years old.

Color: Women's wear, men's and women's colors

The hot summer is coming. Beautiful and eye-catching flower dress quickly occupied the summer wear market.

The costumes of various colourful colors made this summer "showy" and showed a "summer of flowers".

The dress is the absolute control of this summer dress.

Whether they are fashion oriented white-collar women or quiet and elegant female students, all kinds of skirts with small patterns of flowers become their best choice. The combination of various colors jumping and lively becomes a trend of summer women's wear.

Men's clothing is mainly based on the traditional gray, white and black three colors, mixed with all kinds of colors to change colors. Among them, light blue is very popular with the majority of male consumers.

Men's favorite T-shirts are also different from previous years in design. The number of embroidered figures on a clean T-shirt or embroidery is the biggest highlight this summer.

Fabric: pure natural to environmental high tech splicing

Cotton, linen, wool and other pure natural fabrics have always been loved by many people for their comfort and breathability. However, with the change of people's concept and the emergence of high-tech products, the fabric of clothing is also varied.

Environmentally-friendly high-tech products are favored by people because of their advantages such as breathability, comfort, easy maintenance and easy washing. They have changed people's traditional clothing concept and occupied half of the clothing market.

But men's clothing is still dominated by traditional coarse and coarse cotton and less wool. Hi-tech fabrics are more popular with 20~35 year old male consumers.

For example, men's suits are pformed from traditional Chinese suits to Korean version of Western suits. In the past, chemical fiber fabrics were used to improve the brightness of clothes. This year's mainstream trend of clothing color is more gentle and luminance has been reduced, and there are ornamental splicing on clothing, in order to highlight the dynamic and lively clothing, but still appear very introverted, showing a steady temperament in vivid colors.