Clothing Enterprises To Pick And Pick All Because Of The Market Warming

Mr. Chen is a clothing trade "SOHO" (home office foreign trade person), a recent phone call made him very unhappy.

Mr. Chen had to contact a factory again, but the factory did not dislike Mr. Chen as an individual. But he also refused: "we only do familiar customers, but do not make foreign orders."

Although the factory was cautious, it was so unkind that it was even too lazy to ask more questions about the other person, especially when Mr. Chen compared the preferential treatment he received last year when he found a factory.

Small orders are hard to find.

"It's good to find a garment factory now and have time to do it for you."

After receiving a small order call from 800 knitting fashions, a salesman from a knitting factory in Ningbo, Zhejiang, told the other side, "as far as I know, all customers are now looking for factories, factories are doing well, and your list is small, unless the factory has a high profit, otherwise it will not be ignored at all."

The salesman also said that he did not want to make small orders. He said that for many factories today, stability is overwhelming.

If the order quantity is stable, the factory will still be able to afford it, or it may not even be able to afford the workers.

More than 5000 pieces are the biggest ones, but 1000 factories are not willing to do so.

Because even if the price of fashion is high, where can it go?

Production of hundreds of clothes, even if each piece of 10 yuan profit is only a few thousand dollars, complexity is far higher than the amount of running, ordering noodles accessories will encounter a lot of resistance, practical operation is also prone to problems.

Moreover, such orders are not stable enough to cause workers to work in the neutral period.

However, at this time last year, the salesman's attitude towards small orders was very enthusiastic.

He is a small factory that has been established for more than four years and is not big enough for one or two hundred people.

In the first two years of the establishment, orders have been continuous. Although each quantity is not very large, it is hundreds of thousands of pieces, but there are many customers, so the factory has never stopped working.

However, the situation has changed a lot last year, not to mention thousands of orders, or hundreds of orders. Considering that dealers did not dare to inventory at that time, the boss wanted more customers to place orders, and even considered 20 items.

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"442 principles"

According to the data released recently by the General Administration of customs, China's textile and apparel exports totaled $70 billion 200 million in the 1-5 months of this year, an increase of 19.3% over the same period last year, up 3.8 percentage points compared with the 1-4 month growth rate of 15.5%.

Among them, the total exports of textiles amounted to 28 billion 600 million US dollars, the total export volume of clothing was 41 billion 700 million US dollars, and the cumulative export volume in 1-5 months increased by 29.7% and 13.1% respectively.

In the month of May, China exported $16 billion 400 million of textiles and clothing, a year-on-year growth rate of 33.7%, an increase of 13% over the same period.

Among them, textiles exported $7 billion per month, an increase of 42.4% over the same period last year, and exports of clothing were $9 billion 500 million a month, an increase of 28% over the same period last year.

Statistics released by the China National Business Information Center show that in April, the sales volume of clothing sales of hundreds of large retail enterprises in the country was good, and the retail sales of clothing increased by 23.6% over the same period last year, 12.5 percentage points faster than that of the same month last year. Since 2010, it has been growing by more than 20% in third consecutive months.

The clothing market is warmer and bigger.

As early as 4 months ago, YOUNGOR group's production orders in the first half of the year were already full, and some even went to next year.

"This year's clothing business is surprisingly good, especially when it comes to the big factories that are now in existence."

A manager of a clothing trade company in Zhongshan, Guangdong, told reporters that many large enterprise orders have been received by the end of the year.

Orders not only improved because of the improvement of the market, but also because the international financial crisis accelerated the survival of the fittest in garment enterprises, and further increased the concentration of industries. The limited orders were further concentrated on the dominant enterprises.

The management also suggested that the processing plant must pay attention to the business structure can not be too single, many factories have a common feature of closure: the main source of tourists for one or two major customers.

In fact, for a factory, the most ideal business structure assignment is: the largest customer accounts for 40% of the total factory output; the medium-sized customer occupies 40%; the small customer occupies 20%.